PCA 17 Sessions

Proposed and Presented* Sessions for ProductCamp Austin 17

Presentations for sessions that were provided to PCA by the session leaders are linked under the session column.

*The 25 sessions designated with a (V) next to them received the most votes and were presented at PCA17.

 

Category Title Audience Session  Session Leader
GO-TO-MARKET Product Marketing in an Agile World (V) PM Essentials Presentation Stephen Bergmann
How to Find & Onboard a Co-Founder Team PM for Entrepreneurs Workshop Jan Triplett
Pokemon Go: Pikachu lessons to take your project VIRAL!! PM Advanced Presentation Elizabeth Quintanilla & Kevin Smith
PRODUCT STRATEGY Get your product in motion by creating a Product Council PM Essentials Presentation Ross Weems
Three Ways to Harness the Power of Innovation (V) PM Essentials Presentation Todd Middlebrook
Talking SMAC – How Social, Mobile, Analytics & Cloud is Reshaping Your Business & Your Marketing (V) PM Essentials Presentation C.K. Kumar
Evolution of a Product Manager: A Practical Guide (V) PM Advanced Presentation Kim Howard
Put Down Roots for Your Mobile Product with Deep Links PM Advanced Presentation Alicia Dixon & Matt Anderson
Radical Roadmapping – Creating Synchronized Agile Product and Technology Roadmaps (V) PM Advanced Presentation Matt Roberts
Do You Know SWOT? (V) PM Advanced Presentation Vicki McCullough
From the Front Lines – Leading an IoT Startup in a 125 Year Old Company PM Essentials Presentation Mike Boudreaux
How to Succeed in Business Without Really Crying: How to Achieve Goals Through Better Team Communication (V) PM Essentials Town Hall Shane McWilliams & Marc Sell
MARKETING EXECUTION Creating an Industrial IoT Solution: A Case Study at Stanley Black & Decker PM for Entrepreneurs Town Hall Patrick Gilbert
Attracting and Retaining Your Customers (V) PM for Entrepreneurs Town Hall Jason Freshly
Data Tracking Converts More Customers PM Advanced Town Hall Jason Freshly
Tools for Web Streaming and Video: How to use free and readily available tools to market your product and engage your audience PM Essentials Presentation Nathan Betzen
Mind the Gap! How You Are Missing Your Customers (V) PM Advanced Presentation Craig Andrews
PRODUCT MANAGEMENT CAREERS From Engineering To Product Management – How to Make the Career Move PM Essentials Town Hall John Mansour
Product Managers as Productivity Software for Organizations PM Essentials Town Hall Shaun Sims
9 Things Exceptional Product Leaders Do Differently PM Essentials Presentation Hector Del Castillo
Conflict Resolution and Coaching in Product Management (V) PM Essentials Workshop Lindi Horton
How to Land A Job in Product Management (V) PM Essentials Presentation Dan Corbin & Alex McCarthy
So, you want to be a Kick-Butt Product Manager? (V) PM Essentials Presentation John Milburn & Alex McCarthy
Soooo…You Want Change At Work? How To Build Your Change Bridge As You Walk On It. PM Advanced Workshop Sherry Lowry
Growing Your Company and Career with a Side Project (V) PM Essentials Presentation Matt Anderson
Executive Decisions: Improving Choice in a Speedy World (V) PM Essentials Town Hall Andre Piazza
PRODUCT DEVELOPMENT Agile in an Hour with Kanban (V) PM Essentials Presentation Ned Horvath
Can clouds improve your Agile process? PM Essentials Town Hall Drew Bixby
How is Agile off-shore working for you? (V) PM Advanced Town Hall Drew Bixby
Water-scrum-fall: Making Agile Delivery Predictable in an Unpredictable World (V) PM Advanced Town Hall Trevor Bruner & Mara Puisite
Agile Games: Back to Basics aka Facilitated Interactive Techniques for Beginners (V) PM Essentials Workshop James Fox & Brett McCarter
Path to Agility – Led by Product PM Advanced Presentation David Hawks
ENTREPRENEURSHIP 1st Launch Marketing & Business Checklist (V) PM for Entrepreneurs Town Hall Jan Triplett
How To Start a Start-Up (V) PM for Entrepreneurs Presentation Jeffrey Fry
Making It Work: Walking the Tightrope Between Your Day Job and Your Start-up (V) PM for Entrepreneurs Town Hall Kent Odland
Learning from Failure: Strategies for Bouncing Back Stronger (V) PM Essentials Town Hall Andre Piazza
CUSTOMER EXPERIENCE Augment Your Product Reality (V) PM Essentials Presentation Paul Teich
Refining your user onboarding experience PM Advanced Workshop Ty Magnin
When & How to Hire a UX Designer (V) PM for Entrepreneurs Presentation Erin Young
Mobile Usability Research In a Pinch PM for Entrepreneurs Presentation Erin Young
REQUIREMENTS DEFINITIONS Who, What, When, Where, and Why – not How! (V) PM Essentials Workshop Robert Anderson

How to Find and Onboard a Co-Founder Team!

One Co-founder can help build a product; a Co-founder team can design and build a whole business. Finding the right people and not getting burned can be tough. Let’s discuss criteria, approach, and what to offer. Then how to get them started and manage the process.
Presenter: Jan Triplett, CEO Business Success Center Jan Triplett, Ph.D. has launched and grown hundreds of product and service businesses from accounting firms to zoos, with and without Co-founders and alliances. She has run an incubator and an accelerator and built Texas’ largest private small business development center. She is a frequent Product Camp speaker on pricing, customer acquisition/retention, up-selling, alliance building, funding and growth issues.

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Product Marketing in an Agile World

Agile Product Development processes put tremendous pressure on Product Marketing to alter the way we go-to-market, manage customer interactions and feedback and even how we create and manage lead generating campaigns. Frequent product changes can leave Marketing feeling like we’re out of the loop and/or constantly trying to learn the product we’re trying to take to market. Product marketing needs to adapt to the new agile world. How do you embrace Agile methodologies in Marketing? How do you take products to market faster and keep up with Product’s pace? What can you do to get customer feedback to Product in time to make a difference? Stephen will share some of the tips and tricks he’s learned to make product marketing more effective during his 10+ years in Product Marketing at Agile and not-so-Agile companies.
Presenter: Stephen BergmannStephen Bergmann is the head of Product Marketing for MxToolbox, a specialist in online tools and monitoring solutions for IT administrators. He has brought to market high tech B2B products in a wide variety of industries including (big) data and customer intelligence, and cloud management. His philosophy incorporates agile PO practices into marketing enabling rapid responses to changing market conditions.

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1st Launch Marketing & Business Checklist

This Town Hall session focuses on best practices to prepare for & manage an initial product/business launch in terms of marketing, sales, staffing, legal, and financial/funding. Share your wisdom and launch experience. Takeaway: the session will be recorded and attendees will receive a copy of the resulting checklist with recommended priorities.
Facilitator: Jan Triplett, CEO Business Success Center Jan Triplett, Ph.D. has launched hundreds of new and existing high tech to no tech products and services and businesses from accounting firms to zoos. She has run an incubator and an accelerator and built Texas’ largest private small business development center. She is a frequent Product Camp speaker on pricing, customer acquisition/retention, upselling, alliance building, funding and growth issues.
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How To Start a Start-Up

“No Right Way, But Many Wrong Ones” The Joy of Building A Business Many people think about starting a business are going down the entrepreneurial path, but few know what it takes to get there. This presentation will at least allow you to frame what are the essentials to any startup.
Presenter: Jeffrey Fry Jeffrey Fry: Has done 8 startups and is working on number 9 and 10 now.
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Making It Work: Walking the Tightrope Between Your Day Job and Your Start-up

If you’re fortunate enough to have found a true passion you want to pursue, you may not also be as lucky to have a pile of cash or a rich relative to fund you. How do you reconcile launching and running your start-up with the financial reality you live in? Join us for an interactive discussion on how to walk the fine line between both your day job and your start-up and ultimately get you where you want to be. We’ll take a case study of an actual Austin start-up and learn from everyone in the room about how to balance your time, manage your multiple personalities know when to make the jump.
Facilitator: Kent Odland Kent Odland is the co-founder of karmaPond. He loves connecting people and helping others find the right next thing in their professional career. Kent speaks with job clubs, universities and individuals on how to effectively manage career transitions and think about networking in a different way.
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Learning from Failure: Strategies for Bouncing Back Stronger

Product Managers are required to make decisions and take action at an unprecedented rate. We do our best, but often find difficulties in translating our intentions into reality or fail at achieving our expectations. What if we could increase our ability to bounce back from situations of failure? Can we learn from failure, and come back stronger to achieve our goals? This session will challenge you to do just that. In this interactive session, we’ll explore the neuroscience behind how humans experience failure, and then how to bounce back stronger from less than favorable experiences that permeate our lives: – What is failure, from the standpoint of the latest neuroscience research – How you can use cognitive tools and storytelling to improve my ability to overcome failure, influence others and push yourself to achieve future goals – The key steps to go from failure to real learning and growth.
Facilitator: Andre Piazza Andre Piazza is a product leader in tech with 10+ years leading Engineering, Marketing, and Sales teams in dynamic, diverse environments. His personal and professional experiences of failure inspired him to explore and systematize ways to bounce back from challenging situations in order to help people and teams grow in connection and emotional intelligence. Connect on Twitter @AndreAtDell or LinkedIn.
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Executive Decisions: Improving Choice in a Speedy World

Decisions are everywhere. Product Managers are burdened by choices and pressed to make decisions that satisfy an increasing number of other people at a pace that is hard to keep up. In this interactive presentation, we will discuss five pointers based on scientific findings to take your decisions (personal, financial, professional) to new heights increasing your ability to lead others, reduce stress and ultimately reclaim life.
Facilitator: Andre Piazza Andre Piazza is a product leader in tech with 10+ years leading Engineering, Marketing, and Sales teams in dynamic, diverse environments. His personal and professional experiences in making decisions inspired him to explore ways to make quality decisions faster. Connect on Twitter @AndreAtDell or LinkedIn.
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Pokemon Go: Pikachu lessons to take your project VIRAL!!

To go viral, being different is key. Borrow ideas from other industries. The Pokemon Go gaming approach and technology is not a new invention and every aspect of the game has existed for years, it was just re-packaged for Pokemon Go. Attend this session taught by 2 ProductCamp favorites who will break down how Pikachu took this summer by storm. Go ahead and trend.
Presenter: Elizabeth Quintanilla Elizabeth is a positive, creative, people-oriented, performance-driven Marketing Gunslinger: As a consultant and speaker, she focuses on understanding the customer perspective and consults on online technologies/strategies, social business, marketing and demand generation. As an expert communicator, she explains complex concepts in understandable terms and delivers high-quality creative solutions to ensure product and customer success. Follow her on twitter at @equintanilla/@mktggunslingers
Presenter: Kevin Smith Kevin is an experienced product leader who helps smaller companies find and build the right product to meet the needs of their customers, scale their success, and win their market. Kevin is fascinated by the psychology of product design and the user experience, as well as by people running around town throwing pokeballs at ridiculously cute fictional characters. https://www.linkedin.com/in/kmsmith70
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Get your product by creating a Product Council

Even in small companies, getting decisions made is often time-consuming and frustrating. Every product company needs a mechanism to get the key stakeholders and decision makers together to make timely and informed product decisions. This can be done by setting up a Product Council.
Presenter: Ross Weams Ross has extensive experience overseeing the development life cycle of new products from creation, pricing, production, and packaging to placement. Well-developed skills performing market research, competitive analysis, and managing entire product programs. Creative and dedicated employee with outstanding communication skills and a proven track record of success developing, marketing, and launching new products.
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Three Ways to Harness the Power of Innovation

How does the rising dominance of agile, big data and the UX affect product management today and how can you harness the power of all three to develop innovative products that deliver revenue. Find out in this interactive session with Todd Middlebrook, Pragmatic Marketing Instructor and former product leader at Microsoft, Virtual Bridges and IBM Tivoli Software.
Facilitator: Todd Middlebrook Prior to Pragmatic Marketing, Todd has worked in companies ranging from startups to large corporations. He led desktop and device competitive strategy as a director at Microsoft. He has also served as VP of product management at Virtual Bridges, product line manager at Torchquest Inc. and as product manager at IBM Tivoli Software.
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Talking SMAC – How Social, Mobile, Analytics & Cloud is Reshaping Your Business & Your Marketing

Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This interactive session tries to provide a broad look at these trends and how some companies are harnessing the benefits from the SMAC wave. It is uniquely geared for product management, marketers, and business managers and tries to address the above questions with interesting real-life examples.
Presenter: C.K. Kumar C. K. Kumar is a Marketing and Strategy professional who has spent the past 20 years in several technology and marketing roles in start-ups and large companies. He currently heads the Actionable Insights Group at Cayuse Technologies. He is passionate about entrepreneurs and in his spare time, he helps multiple start-ups on their marketing and business strategy.
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Evolution of a Product Manager: A Practical Guide

Follow the journey of a veteran software Product Manager through the transition of being a solo product line owner into the more agile model of Product Managers vs. Product Owners, including a growing list of product lines. Specific discussion topics will include realignment and prioritization of tactical vs. strategic activities, establishing the most beneficial relationships with key cross-departmental personnel, and general guidelines for not shooting yourself in the foot along the way. This session will be part-presentation and part-interactive discussion around the pros and cons of each model and when to start thinking about the switch. Any PM who has performed in both types of roles is invited and encouraged to come and contribute to the conversation.
Presenter: Kim Howard Kim Howard is a Senior Software Product Manager for the mid-sized corporate legal department segment at Mitratech. She has more than 20 years in various aspects of the software industry, ranging from customer support, services, and product management to executive leadership. Kim is based in Houston, TX and has a 13-year-old son who is turning her hair gray.
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Put Down Roots for Your Mobile Product with Deep Links

As a mobile product person, how can you ensure product discovery and prolonged user engagement using deep links? In this session, we’ll cover: – The mobile app ecosystem – Mobile app demand generation – User engagement over the mobile app life cycle Come ready to discuss all the things you can use deep links for, and how they impact the health of mobile products.
Presenter: Alicia Dixon Alicia Dixon is a Product Manager with a specialization in mobile software. Her expertise includes product development, product strategy, and market research. She has successfully produced enterprise and consumers products at leading companies including Hilton Worldwide, UPS, Dell, Blackboard, Fruit of the Loom, Nike & Toys R Us.
Presenter: Matt Anderson As a product manager for a suite of mobile apps, Matt Anderson has released 3 new iOS/Android mobile products and 1 new browser-based product in the last 15 months. Matt works on B2B/B2G products that deal with US/Canadian workforce regulations in Salt Lake City. Matt travels to Austin twice a year just to see his friends at ProductCamp Austin.
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Radical Roadmapping – Creating Synchronized Agile Product and Technology Roadmaps

This presentation will discuss why a company would create and maintain three major artifacts (innovation roadmap, infrastructure/platform roadmap, and operations/DevOps roadmap) as well as the process to do so. Further it will cover how to synchronize them in order to move away from making OR decisions to making AND decisions that will please all stakeholders. It will also discuss key cultural changes that must be present in order to achieve maximum benefit from this approach and challenges experienced along the way to making this a reality at Socialware, a SaaS product company. Finally, this will include real world examples of the evolution of these roadmaps over 18 months that participants can take away and use as guidelines for doing so. This concept is RADICAL as it is innovative in both its novel approach and ability to drive enormously positive organizational agility.
Presenter: Matt Roberts Matt is an agile pragmatist currently serving customers and innovators throughout the complete value chain as VP of Product Engineering for Continuum Analytics. His experience is wide-ranging as he has developed software and led efforts to create systems for product development teams to deliver innovative solutions in companies ranging from startup to publicly-traded companies in both consulting and full-time roles.
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Do you know SWOT?

SWOT Analysis is routinely used, misused, and abused in developing business strategies. Recent criticisms of the analysis encourage strategists and consultants to give up this tool. But are the criticisms valid? Or is it that we just don’t know SWOT? Come to this session to test and improve your SWOT knowledge. This session will address SWOT Analysis: history and description; pros and cons; how to SWOT; “”creative”” practices and applications; For best results, this will be an interactive session with lively discussion. Come, join in!
Presenter: Vicki McCullough Vicki McCullough’s more than 20 years’ experience in marketing, sales, and communications proved the value of a strong marketing function as a foundation for business success. Vicki’s distinctive combination of skills, experience, and philosophy led her to establish Sequitur Marketing to help businesses define and achieve success through marketing planning and management.
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From the Front Lines – Leading an IoT Startup in a 125 Year Old Company

What does it take to be successful leading a startup IIoT service oriented business in a 125 year old product-focused Fortune 500 company? Mike will share his experiences trying to do just that – leadership, risk, vision, strategy, innovation, focus, persistence, partnerships, and collaboration.
Presenter: Mike Boudreaux Mike Boudreaux is Director of Remote Monitoring and Analytics for Emerson Process Management. He holds a B.S. in Chemical Engineering from the University of Houston and an MBA from the Kellogg School of Management at Northwestern University. Mike is a former ProductCamp Austin President and a two-time Best Session award winner (PCA2 and PCA10).
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How to Succeed in Business Without Really Crying: How to Achieve Goals Through Better Team Communication

Have you even been on either side of the “Business Person” : “Product Person” conversation before, and walked away feeling like it was “Business Person” VS. “Product Person”? What information should you have in advance of that client driven ask that will impact the roadmap? How do you approach the business team to get input into a new product or feature design? Shane McWilliams (Crafty Business Guy) and Marc (Smart Product Guy) from CSID will lead a structured Town Hall style discussion from both sides of those key conversations to help you make them more productive, and to most importantly help your business to move forward. CSID is a leading provider of global identity protection and fraud detection technologies for businesses, their employees, and consumers. Our solutions scale globally. We innovate and adapt. We move quickly. We power over 80% of the retail identity protection industry. We power identity protection.
Facilitator: Shane McWilliams Shane has been recognized as a leader in the Austin, Texas tech community for more than a decade. At CSID, Shane brings his creativity and vast experiences in both the technology and business worlds to assist companies and consumers. His unique insight has been showcased in The Economist and Workforce Magazine.
Facilitator: Marc Sell Marc has been a thought leader in the Austin SaaS community going back to the early days of BearingPoint. Combining his business background with his technical acumen, Marc has built multiple Agile product pipelines around Austin, many of them resulting in an acquisition event. He now drives the product roadmap for the industry leading technology platform at CSID.
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Creating an Industrial IoT Solution: A Case Study at Stanley Black & Decker

The “Internet of Things” is all the buzz. But where are the solutions? This IoT case study at Stanley Black & Decker’s DeWalt Manufacturing Plant hopes to provide insight into the requirements to bring an idea to market inside a Fortune 500 company. Next we’ll discuss how to capitalize on the solution to generate market awareness and demand using your most valued partners.
Facilitator: Patrick Gilbert Pat Gilbert – I have spent the majority of my career in Industrial Enterprise Software as a Developer, Product Manager and Small Business Owner. For the past 5 years, I have been focused on IIoT having developed IoT solutions across a variety of industrial market segments. I am currently employed at General Motors as an IT Specialist.
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Attracting and Retaining Your Customers

Why do you buy a certain product, shop at a certain store, or click on an ad? Do you pay attention to your emotional cues when buying? Marketing taps into the emotional side of us in how and why a brand/company says something. Understanding your customers better than the competition will give you a competitive edge over all aspects of your brand. Knowing how you communicate with your customer can be more important than anything else when done right. Customer and Emotional Intelligence is behind every successful marketing strategy.
Facilitator: Jason Freshly Jason Freshly is a marketing strategist & owner of The Fresh Idea Group which focuses on customer acquisitions & revenue generation. By building long-term strategies and implementation plans for companies & brands, we position them in front of their ideal audience now and continually forecasting the future marketing landscape to keep them ahead of their competition.
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Data Tracking Converts More Customers

We are spending more time online and all of this is becoming data to leverage as a business owner. Regardless of the internal conflict about how much is too much, data can drive your business into the future by knowing what your customers do. All these data points and tracking opportunities tell a story about your customer. From the moment they interact with you to the moment you win them over (via their email or money), data tells us what sells and what flops. Understand the tangible numbers you need to track the conversions and ultimately increase conversions. Customers tell you everything you need to know if you look for it.
Facilitator: Jason Freshly Jason Freshly is a marketing strategist & owner of The Fresh Idea Group which focuses on customer acquisitions & revenue generation. By building long-term strategies and implementation plans for companies & brands, we position them in front of their ideal audience now and continually forecasting the future marketing landscape to keep them ahead of their competition.
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Tools for Web Streaming and Video: How to use free and readily available tools to market your product and engage your audience

In this session, we will be looking at a few critical tools to help you show off and market your product to a larger audience. In particular, we will be looking at leveraging Youtube, Google Hangouts on Air, Open Broadcaster Software (aka OBS), and Audacity. We will also take a quick look at some particularly useful/essential hardware for recording and broadcasting on the cheap.
Presenter: Nathan Betzen Nathan is a product manager of Kodi, a popular open source media center software, as well as the host of Kordkutters, a cordcutting-centric Youtube channel.
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Mind the Gap! How You Are Missing Your Customers

You feel the change. The old selling strategies aren’t working like they used to. Businesses find themselves in a new selling environment. Recent research shows the disconnect between buyers and sellers. What caused the change? What do buyers really want? Why did they change? How do I adapt?
Presenter: Craig Andrews Craig Andrews is the Principal Ally and founder of digital marketing agency allies4me. Allies4me specializes in solving two problems for its clients: driving more traffic to their websites and getting people to take more action once they get there. Applying the conversion mentality to SEO, paid search and email campaigns, allies4me gets results that make its clients more profitable.
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From Engineering To Product Management – How to Make the Career Move

If you’re an engineer (or other technical role) with product manager aspirations, make your career move in two smaller steps instead of one big leap. It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term.
Presenter: John Mansour John Mansour is the founder and managing partner at Proficientz, a product management training and consulting firm for B2B product and service organizations.John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the TAG Product Management Society from 2006 to 2010.
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Product Managers as Productivity Software for Organizations

Product managers typically own a product or suite of products that are customer facing, and that dominates what we often think of as the role of a product manager — to successfully manage those products. But what intra-organizational role, if any, does a product manager play? In this townhall, I will first suggest that one of the most valuable and overlooked contributions a product manager can make is to help her coworkers become more efficient in their roles. We’ll then discuss ways we can or have helped coworkers become more productive and efficient in their roles without having subject matter expertise on what they do. The session will conclude with a testable hypothesis and a challenge to find opportunities to play the role of productivity software as a service in your organization for one year, and this time next year we’ll see of those who participate, who has been promoted.
Facilitator: Shaun Sims Shaun Sims is a 2-time entrepreneur turned product manager. In his current role as Sr. Product Manager at NetSpend, he is designing a prepaid card built specifically to meet the needs of the small business owner.
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9 Things Exceptional Product Leaders Do Differently

Why are some product leaders more successful than others creating great products that add business value? Leadership is a critical success factor for delivering great products customers love. Product leaders understand the difference between leadership and management. Both are needed to deliver successful products. If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead cross-functional teams. So, how can you gain all of these critical leadership skills when there’s no formal educational path? This session will help you understand common challenges plaguing most product managers and marketing managers. We will share nine insights to help you become an exceptional product leader.
Presenter: Hector Del Castillo Hector Del Castillo has over 15 years of experience helping executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. Connect with Hector and inquire how he can help you become a more successful product leader. Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo
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Conflict Resolution and Coaching in Product Management

If there’s one thing I’ve learned in product management, myself included, is that there’s strong personalities, opinions and emotions involved in making decisions about the features, product direction, and resolution of escalations and issues. In this session, I intend to create an interactive discussion on conflict resolution, ways to support creating win:win’s, and using spheres of influence to shift conversations to alignment over dissension. I’d love to invite others into the conversations about situations and how the work plays out. If you are a human working in a team environment, this conversation is essential for all life skills.
Facilitator: Lindi Horton Lindi Horton – Product Manager for the last 7 years at 2 companies including Start-up to successful exit at large enterprise. Coaching and leading at the enterprise level to develop products and services that service the global 2000, I lead our cloud M&A strategy now and coach full time to gain critical listening and leadership skills.
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How to Land A Job in Product Management

Breaking into product management can be hard but this session will cover all of the important steps needed to land your first Product Manager job (or to find a better one). Dan will lay out concrete steps you can take to establish your credentials and to set yourself apart from other candidates. Topics covered: – Required skills, talent, and experience – Ways to get your foot in the door – How to prepare for a Product Manager interview.
Presenter: Dan Corbin Dan is the Sr. API Product Manager for Context.IO. He’s a Certified Scrum Product Owner and a Certified Scrum Professional with over 15 years of product development and project management experience. He is a Product Management Instructor at General Assembly, co-organizer of the Agile Austin Product SIG and an instructor for Agile Austin U, which teaches Scrum and Agile fundamentals.
Presenter: Alex McCarthy Alex possess more than 20 years of product management, product marketing, sales, and engineering experience in companies ranging from startups to global publicly-traded companies. Having interviewed, hired and worked alongside many great (and not so great) product managers, he’s here to share his successes and scars. And hopefully, an insight or two that you’ll find valuable.
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So, you want to be a Kick-Butt Product Manager?

You went to a product management training class. Or, you read a book and a bunch of articles and blogs. You got your MBA and a technical undergrad and you think you’re ready for Product Management. Maybe you’ve been doing the job for quite a while and you’re struggling. Let’s cut through the bs. “Successful product planning and strategy based on validated outside-in, customer and market data” is HARD TO DO. After working with 1,000’s of marketing professionals at 100’s of companies, I want to discuss ways to improve your attitude and your performance, while helping your company and product be more successful.
Presenter: John Milburn John Milburn is a technology industry veteran with over 20 years of Development and Product Management experience. For the past 10 years, he was an instructor with Pragmatic Marketing, working with thousands of global Product Management professionals. As an Independent Consultant, John is now working with technology firms to help them implement best practices in product strategy and organizational alignment.
Presenter: Alex McCarthy Alex possess more than 20 years of product management, product marketing, sales, and engineering experience in companies ranging from startups to global publicly-traded companies. Having interviewed, hired and worked alongside many great (and not so great) product managers, he’s here to share his successes and scars. And hopefully, an insight or two that you’ll find valuable.
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Soooo…You Want Change At Work? How To Build Your Change Bridge As You Walk On It.

Yes…Change is hard. Really hard for some – actually for most. And hardest when you mainly want to change someone else – or a situation you are not actually in charge of completely yourself. And what if there is even an ethical issue in the way? Or a significant leadership problem? Well, we’re not here to over-promise and under-deliver but we can even sneak up on both at least a bit. In this interactive, hands-in Workshop session, we’ll talk about first developing the resilience and clarity, plus truthfulness to prepare for the change you want to catalyze. Then we’ll experiment with trying on several avenues that are researched-based for such navigation to create change. And so you don’t get all excited then forget the WHAT and the HOW, there will definitely be a handout. Bring your seatbelt, tho. It may get outrageous.
Facilitator: Sherry Lowry Sherry Lowry, MS, MA, MCC is a Master Certified Coach & Business Mentor of Owners/Founders mainly. And…for 23 years she has worked & colleagued with other adventuresome entrepreneurial spirits, both internal change-makers who are priceless to their organizations & some Execs who think change is a problem. Learn more: sherrylowry.com…possibly as to why she has 20-year clients also.
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Growing Your Company and Career with a Side Project

As a product person, how can you grow your company and your career with a side project? In this session, we’ll cover: – Success stories and case studies – Getting the ball rolling – The best experiments Come ready to discuss your experiences and your side project ideas.
Presenter: Matt Anderson As a product manager for a suite of mobile apps, Matt Anderson has released 3 new iOS/Android mobile products and 1 new broswer-based product in the last 15 months. Matt works on B2B/B2G products that deal with US/Canadian workforce regulations in Salt Lake City. Matt travels to Austin twice a year just to see his friends at ProductCamp Austin.
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Agile in an Hour with Kanban

Even the Harvard Business Review now thinks there is something to organizing your work in an agile fashion! In fact, if you work isn’t creative, it’ll soon be done by a robot; and if it is creative, you need to be agile. Kanban/Lean is a set of philosophies and practices for getting the right work done right. It can be used by individuals or teams to organize the work in a way that, over time, maximizes value, predictability, and productivity. Can you learn it in an hour? No, but you can get off to a good start! Like any good strategic game, it will take a lifetime to master, but you’ll get results as soon as you start. We’ll visit the key ideas, provide a minimum of mechanism, and maybe even get you excited about getting your work manageable.
Presenter: Ned Horvath Dr Horvath was trained in Computer Science at MIT and Princeton, and in product management and software engineering at the school of Hard Knox in enterprises large (Bell Labs, Sun, NZ Telecom) and small. He advocates and consults for agile transformations because they work.
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Can clouds improve your Agile process?

Agile is about adaptability; Cloud is about adaptability. Are you leveraging Cloud Services enough in your Agile process? Which ones? Should you be? This is a “high level view” of clouds and some of the ways in which using Cloud Services may benefit your Agile product development, testing, and maybe even deployment. This will be a town hall session so your input and experiences (good & bad) are encouraged. We will discuss what Cloud Services are and why you should care. We will help make reserved instances, on-demand, and cloud test environments less foggy. This is non-technical, so you might learn what Kubernetes is, but we won’t discuss how to deploy it. We will also explore how to not get burned by Clouds.
Facilitator: Drew Bixby Drew Bixby is a Director of Product with 20+ years experience wearing many hats, from finance (former CPA) to entrepreneur (built & sold a company) to developer (self-taught) to Director of Product on large enterprise products yet, he is always asking “why” and seeking to learn more.
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How is Agile off-shore working for you?

What are the current best-practices for off-shore Agile development? Agile is rooted in strong communication. Time differences, language differences, poor connection quality, and working through an intermediary can all hinder that communication. How do you ensure the individual team members are truly on the same page? What are you doing that works? What are the current best practices? What are some new approaches you could take? This is a town hall discussion. Bring your current frustrations with off-shore team in Agile. Come learn. Come share. As a team, let’s come up with some actionable steps to take in your next Scrum.
Facilitator: Drew Bixby Drew Bixby is a Director of Product with 20+ years experience wearing many hats, from finance (former CPA) to entrepreneur (built & sold a company) to developer (self-taught) to Director of Product on large enterprise products yet, he is always asking “why” and seeking to learn more.
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Water-scrum-fall: Making Agile Delivery Predictable in an Unpredictable World

Agile has won, waterfall has lost. We get it…Agile is more fluid and responsive, but how can your company plan? Your company’s marketing machine needs to know what’s going out the door weeks if not months before you release…but you’re Agile. Sales needs to know what to tell demanding customers…but you’re Agile. This may not be a problem if you’re a B2C company, but what happens when you’re selling to Fortune 500 customers? How can you stay Agile while staying predictable and responsive? Lean how you can bring predictability to your releases while keeping the flexibility your customers demand.
Facilitator: Trevor Bruner Trevor Bruner is a native Oklahoman living in Longhorn country. As a product manager at Tasktop, he has the opportunity to not only build an amazing integration tool, but to also see how some of the biggest companies in the work deliver their software.
Facilitator: Mara Puisite Mara Puisite is native Latvian who knows more about ALM tools than anyone in the world. She is responsible for building Tasktop’s integrations to over 40 ALM, PPM, ITSM and QA tools. Oh, and she almost became a professional golfer before getting into Product Management.
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Agile Games: Back to Basics aka Facilitated Interactive Techniques for Beginners

Fast-paced, interactive, everyone’s committed, no PowerPoint workshop! You will be fully engaged from the time you arrive until the last minute. During this session you will experience and participate in techniques for team building, creativity, enabling teamwork, idea creation, grouping, prioritization, and retrospective. The games that will be demonstrated are basic and simple but proven effective. These techniques will be invaluable to you for brainstorming, problem solving, consensus building, conflict resolution, and improving communications. If you are new to agile games or would like additional practice with interactive techniques, this is the session for you. The number games played will be determined by the number of attendees and the time allotted. Expect modifications and a faster pace for a larger number of participants. A listing of resources including web sites and books about agile games and team exercises will be on display.
Facilitator: James Fox James Fox – IT Project Manager and Agile Consultant recently moved to Austin from Kuwait where he championed a government program to operate, maintain, and defend the U.S. telecommunications network spanning seven countries. In addition, he has led the transition of state government from traditional to agile methods; product manager for mobile, wireless technology; and implemented agile processes in India.
Facilitator:Brett McCarter Brett McCarter- Certified PMP Engineering & Project Manager with over 20 years experience in a manufacturing environment. He reduced production line downtime of a $150 million gas delivery manufacturing company with lean manufacturing techniques including the use of empirical data, Kanban, trend analysis, and continuous improvement for process re-design.
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Path to Agility – Led by Product

We all know Agile promises faster delivery of product, however many Agile adoptions fall short. We believe this is due to common agile adoption pitfalls. In this session, find out what Product can do to lead your teams to better agile outcomes. David Hawks will present a proven approach your organization can follow to get the desired Agile benefits. Presentation will be mixed with group discussion as we walk through the Path to Agility stages of Align, Learn, Predict, Accelerate and Adapt. You will leave with an action plan on where to focus next.
Presenter: David Hawks As CEO of Agile Velocity, David brings his broad experience working with Fortune 50 companies and early stage start-ups to challenge organizations to think differently about how they build software and deliver innovative products faster. David Hawks is a Certified Enterprise Coach and Certified Scrum Trainer.
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Refining your user onboarding experience

In this workshop we will define how to build an effective user onboarding experience that aligns with analytics and email. Participants will start by mapping out their (or any) new user journey from sign up through success on a sheet of white paper. We’ll give some frameworks to think about your onboarding experience with regards to product, email and analytics, and you’ll add those to your journey map as you feel inspired. By the end of the session you should have a re-worked onboarding experience that is effective as hell i.e. something you can take back to your team or bank for later.
Facilitator: Ty Magnin Ty Magnin has helped authored dozens of popular posts on user onboarding best practices, he has authored The User Onboarding Academy, a 7-lesson course, and an ebook on Code-free User Onboarding.
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When & How to Hire a UX Designer

Great UX talent is hard to identify and even harder to recruit. As the industry embraces the importance of the user experience, masters of the craft can take their pick of jobs at companies ranging from Google and Facebook all the way down to tomorrow’s most world-changing startups. As if hiring wasn’t hard enough, making the wrong hire carries a huge cost in both money and time. As the principal UX architect at Slide UX, Erin manages a team of designers who have worked and hired on both the client & agency sides. Leave this session with practical guidelines for when to hire in-house vs outsource, how to identify the type(s) of designers you need, and where to find them.
Presenter: Erin Young Erin is founder at Slide UX, the local UX design consultancy that helps product teams create digital products that are useful, easy-to-use, good-looking, and optimized. Erin’s team of designers and researchers have supported a wide variety of clients, including RetailMeNot, Indeed.com, SolarWinds, and Atlassian. Their work includes mobile app design, responsive web design, UX strategy & research, and more.
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Mobile Usability Research In a Pinch

We all know that you can cut costs dramatically by building the right thing to begin with. But it may not feel like a gain when you’re delaying an app’s release or writing big checks for formal usability research. In this session, Erin will share specifics for how you can spin up quick and inexpensive mobile usability tests that your entire team can watch in real time. Learn how to recruit and schedule, how to stream and record, how to field real-time suggestions from your team, and how to turn around an analysis within hours or days instead of weeks. With a minimal upfront investment, your team will be able to fulfill the Agile/Lean vision of continuous, user-centered improvement.
Presenter: Erin Young Erin is founder at Slide UX, the local UX design consultancy that helps product teams create digital products that are useful, easy-to-use, good-looking, and optimized. Erin’s team of designers and researchers have supported a wide variety of clients, including RetailMeNot, Indeed.com, SolarWinds, and Atlassian. Their work includes mobile app design, responsive web design, UX strategy & research, and more.
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Who, What, When, Where, and Why – not How!

Building great products starts with asking the right questions. In this session, we will discuss how the best product managers stand out by asking better questions, and by listening better. This will be a team workshop session. You will work through a sample persona problem, discovering the persona’s needs as you ask good questions. We will learn from each other as we reflect on the “Five W’s”. Each team will present their persona problem to the group, followed by feedback on what worked well and where you can improve. This will be a fun, interactive session during which you will learn and network with your peers. Come with a curious mind!
Presenter: Robert Anderson As Vice President of Product Management for IDERA, I lead an incredible team of product managers and user experience designers that wake up every day seeking to build the most useful and profitable database and IT management products in the industry.
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Augment Your Product Reality

Do you believe that 360-degree cameras, photos and video, Pokemon Go, Google Cardboard, Google Glass, Microsoft HoloLens, Samsung Gear VR, and Oculus Rift have nothing to do with *YOUR* product? Think again! I’ll cover the landscape of augmented reality (AR) and virtual reality (VR) technologies and products, opportunities within categories, and opportunities to use these new technologies in marketing and sales channels and campaigns. The computer mouse was first demonstrated in 1968, but commercialized by Apple with the Macintosh in 1984. That is a repeated pattern with new tech. We’ve had VR and AR tech for decades, but the first raft of mass market products has just entered the market. I had to put my presentation in only one category, so I chose UX. However, these new technologies and products will cut across strategy, development, supply, and go to market. Come find out why. Click here to see how 360-degree-photos-and-video-will-move-social-media
Presenter: Paul Teich Paul Teich is a Principal Analyst at TIRIAS Research, where he assesses the technical feasibility and market opportunity for new technologies. Paul earned a BSCS from Texas A&M and an MS in Technology Commercialization from the University of Texas’ McCombs School of Business. He has 12 US patents and is a senior member of both the ACM and the IEEE.
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