PCA 16 – Proposed Sessions

Take a look at the great sessions proposed for Product Camp Austin 16 on February 13:


Category Title Audience Session Format Session Leader
Go-to-Market How to Maximize Your Product Revenue! PM Advanced Presentation Tom Evans
What do you do if you are going miss a product launch? PM Advanced Presentation Ross Weems
Slaying the Dragon: Stories, Myths, and what they have to do with Marketing
PM Advanced Presentation Nir Soffer
Agile: Its Impact on Product Launch PM Advanced Presentation Jeff Lash
Cooking Up A Marketing Plan: A Tasty Case Study PM Advanced Other Vicki McCullough
Elizabeth Rabaey
Product Strategy Innovating for Healthcare PM for Entrepreneurs Presentation Les Wilson
Blocking and Tackling For Entrepreneurs: How Intellectual Property Applies to New Products PM for Entrepreneurs Town Hall Robert Villhard
Increasing Your Product Management Team’s Happiness, Productivity, and Profit PM Advanced Presentation Carrie Vanston
Align for Success – Product Management Skills Assessment Workshop PM Essentials Workshop Pat Scherer
Speed, Learning, and Focus – How To Build Products Customers Love PM Essentials Presentation Rahul Pruthi
Virgilia Singh
Let the Games Begin! Product Strategy and Game Theory
PM Advanced Presentation Nir Soffer
Is Big Data Really Like Teenage Sex? The Hype and Reality on Big Data PM Essentials Presentation C.K. Kumar
Marketing Execution Winning by Losing: Sports and the Art of the Win/Loss Analysis PM Essentials Presentation Stephen Meserve
The Agile Toolbox for Marketers PM Essentials Town Hall Karen Kelvie
25 Growth Hacks to Build Your Brand and Sales PM Essentials Presentation Elizabeth Quintanilla
Your First Business Trip to China PM Essentials Presentation David Hetherington
Product Management Careers Defense Against the Dark Arts: shining a light on how companies hire PMs & PMKs PM Advanced Panel Discussion Bertrand Hazard
Roger L. Cauvin
Amy Pace
Joshua Berman
Glen Ford
Why is Everyone Mad at Me? (revisited) PM Advanced Town Hall Josh Duncan
PANEL: Agile’s impact on Product Management PM Advanced Panel Discussion Charlcye Mitchell
Roger Cauvin
Bryan Smith
Jeff Brantley
John Milburn
Become the Product Manager you Always Thought You Could Be PM Essentials Presentation Ray R Hernandez
Social Disruption – How Social Media has Disrupted Job Search PM Essentials Presentation Marc Miller
Product Development Learn to Code Workshop: HTML & CSS 101 PM Essentials Workshop Omar Mohamed
Agile Product Management Q&A + Top Tips For Product Managers PM Advanced Town Hall David Hawks
How to be agile when you’re stuck under a waterfall PM Essentials Presentation Robert Anderson
Agile is great… but that isn’t what our Contract says PM Advanced Town Hall Drew Bixby
Product Management and Outsourcing PM Advanced Presentation Roman Kolodchak
So Close Yet So Far Away: Working with Remote Teams PM Essentials Town Hall Ana Boza
UX for the Common Man (who likes profitability) PM Advanced Presentation Craig Andrews
Opportunity Analysis “License to See” – The GoldenEye of Markets and Products PM Advanced Workshop Alejandro E. Perez
Breaking Through the Glass Ceiling: Why Can’t We Solve Bigger Problems & Wield More Influence? PM Advanced Town Hall John Mansour
Product Lifecycle Building business centric dashboards with positive operational impact PM Advanced Presentation Stacey Berlow
Maneuvering for a Soft Landing: Considerations for Retiring Products without Drama PM Essentials Presentation Marlon Machado
Entrepreneur Benefits when working with Veterans PM for Entrepreneurs Town Hall David Franklin
Turn Your Medical Technology Concept Into A Reality In 10 Easy Steps PM for Entrepreneurs Presentation Melissa Maniscalco
Making the Switch: From Product Management to Entrepreneurship PM for Entrepreneurs Workshop Roshan Manjunath Gowda
Engage and Empower your Team PM for Entrepreneurs Presentation David Hawks
50+Ways to Fund Your Business PM for Entrepreneurs Town Hall Jan Triplett, Ph.D.
Requirements Definitions Sherlockian Product Discovery PM Essentials Presentation Les Wilson
Lively User Stories PM Essentials Workshop William Baxter
Requirements for Extremely Complex Systems PM Advanced Presentation David Hetherington
The Next-Generation Toolkit of Technologies for Product Management PM Advanced Presentation Jeff Lash
Customer Experience Dynamic Product Design – going beyond the A/B test PM for Entrepreneurs Workshop James Davison
Giving a Great User Experience in a Mobile App PM Essentials Presentation Matt Anderson
Personality – Yours, Mine, Theirs PM Essentials Presentation Brad Moore

 

 

How to Maximize Your Product Revenue!

So much discussion in Product Management and Product Marketing is about getting new products into the market. But what do you do once your product is in the market? And what if you product is in or reaching the maturity stage? What actions can a Product Manager/Marketer take to drive the success of their product and maximize revenue? How do you identify opportunities for revenue and profit improvement? In this session, we’ll discuss analysis tools you can use to identify potential opportunities for increasing revenue and how to determine the best actions to ensure you meet and exceed your business objectives and beat the competition.
Presenter: Tom Evans Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.

Return to top of page

What do you do if you are going miss a product launch?

The cold, hard truth is that if you’re a product manager, you will miss your deadlines. It happens all the time to product managers everywhere. No matter how you try to avoid it, issues will arise, priorities will change, and unforeseen circumstances and issues will squash your plans. And yet, this is still one of the most common questions…”What do I do when we realize we’re not going to be able to launch on time?” Lets discuss some ideas on how we can improve this for current and future product launches.
Presenter: Ross Weems Ross is a Product Manager with over 12 years of experience overseeing the development life cycle of new products from creation, pricing, production, and packaging to placement. Currently at Securimate, a SaaS driven 3rd party compliance platform.

Return to top of page

Slaying the Dragon: Stories, Myths, and what they have to do with Marketing

In the beginning there was the word – and then several words became a sentence, and then a paragraph, and then an entire set of them. And they were used around the campfire to educate, regale, or entertain. We are called “Homo Sapiens” – “the wise man”, but really we should have been called “homo narrativus”. “the storytelling man”. A defining characteristic of how we communicate and think is to tell stories – stories about success, failure – with heroes and dragons and adventure. The words around the campfire became books, TV shows, movies and youtube clips – but they are all, at their core, still the same stories that were told around the campfire. In this talk we’ll chat about stories: what they have in common, what sets them apart – and how to use these concepts to craft effective stories about your own product and brand. THE END.
Presenter: Nir Soffer – Nir is an experienced product strategist that has worked for companies like Dell and EMC and consulted many, many smaller startups on go to market and technology strategy. He holds a bachelor’s in Computer Science as well as Cognitive Science, and an MBA from the University of Michigan but his biggest achievement was getting his cat to play fetch.

Return to top of page

Agile: Its Impact on Product Launch

For b-to-b organizations, an agile product development approach results in shorter development cycles that allow product teams to launch updates and enhancements more easily and frequently than with traditional waterfall development. Unfortunately, the desire and ability to release more frequently often clashes with the need to synchronize with functions outside the scrum team (e.g. marketing, sales, customer service). Without this coordination, frequent releases are difficult to support and potentially problematic for customers. In this session, we will discuss the overall impact of agile on product management and product marketing, and specifically cover recommended launch practices for products built using an agile development approach. Attendees will learn the proper roles and responsibilities for making launch decisions, how to determine criteria for launch readiness, and be exposed to tools and frameworks that can help align marketing, product management and product development when launching an agile-built product.

Presenter: Jeff Lash Jeff Lash runs the Product Management research and advisory service at SiriusDecisions, where helps advise b-to-b organizations on how to improve their product management effectiveness. He has 15+ years experience in product management and product development, is the author of the popular How To Be a Good Product Manager blog and is on Twitter as @jefflash.

Return to top of page

Cooking Up A Marketing Plan: A Tasty Case Study

Cupcakes are fun and delicious. Who wouldn’t love to product manage cupcakes? But most of us, including Cook-Joyce, Inc., are not in the cupcake business. CJI is an environmental engineering and consulting firm. In considering how to promote the firm’s growth, the firm did not think about recipes, the potential price of sugar, or where to purchase eggs. They initiated a careful selection process and engaged Sequitur Marketing to lead and support them in developing and documenting their marketing strategy and plan. They considered their product offerings and the needs of their clients. They looked at staff skill sets and the regulatory environment. Based on their unique history, resources, and goals, they built their plan. In this interactive session, we’ll review and discuss the process CJI and Sequitur Marketing followed, and the significance of client and consultant roles in developing a marketing plan.

Presenters: Vicki McCullough and Elizabeth Rabaey
Vicki McCullough gets results through checklists, plans, and processes. Her more than 20 years’ experience in marketing, sales, and communications established the value of a strong marketing function as a foundation for business success. Based on her distinctive combination of skills, experience, and philosophy, she established Sequitur Marketing to help businesses define and achieve success through marketing planning and management.
Elizabeth Rabaey, is the marketing coordinator for Cook-Joyce, Inc. She has spent over 20 years working for environmental engineering and consulting companies providing project management and technical assistance on many innovative engineering projects. Elizabeth shifted from the technical side of the business to the creative side by helping CJI highlight their unique characteristics in their marketing activities.

Return to top of page

Innovating for Healthcare

Designing or working on a product in the healthcare market? Innovation in healthcare is fraught with challenges from regulations, consumer involvement, and acceptance. This session will provide background information on the industry, its technological challenges and an update on consumer-based initiatives.
Presenter: Les Wilson
Les Wilson RN MHI MBA CPHIMS is the Sr. Product Manager for Kinnser Software, a healthcare software company. He has been a product guy since 2003 and before that worked in the healthcare industry.

Return to top of page

Blocking and Tackling For Entrepreneurs: How Intellectual Property Applies to New Products

This discussion group will explore how an intellectual property (IP) portfolio plays into your marketing game. More particularly, we’ll explore how having an effective IP portfolio allows you to block your competitors from encroaching on your markets. We will also explore how your IP portfolio also helps you tackle financing for your product development efforts. The presentation will begin with a discussion of what makes an IP portfolio effective and how to position your product development efforts to create IP with good chances of winning you value. For more information about intellectual property see www.villhardpatents.com, http://villhardpatents.blogspot.com/ and Austin Entrepreneurs IP Blog.
Facilitator: Robert Villhard Bob is a Rocket Scientist turned Patent Attorney. Bob brings his NASA-can-do attitude to solving IP related issues. He possesses +13 years of patent drafting experience coupled with over 15 years of engineering and management experience. Bob has written over 200 patent applications, prosecuted hundreds more, and successfully appealed applications for universities, established corporations, entrepreneurs, start-up companies, and other clients.

Return to top of page

Increasing Your Product Management Team’s Happiness, Productivity, and Profit

Although many factors contribute to an organization’s culture, the importance of a close relationship between members of the product management team and between the members of the team and its customers provides it with a special incentive for embracing the five keys to a strong culture that encourages loyalty, creativity, and success. These keys are: Connect – Develop – Discover – Collaborate – Transform. Attend this session and examine your own business culture, define a culture that will better meet your goals and objectives, and determine how your product management team can best contribute to the establishment and maintenance of this culture. A great business environment and culture that is engaged and innovative pays off with better recruits, enhanced services and products, and higher retention, productivity and profits. But the real payoff is happier employees and customers!
Presenter: Carrie Vanston Carrie Vanston, Corporate Cultures That Rock, helps organizations develop engaged and innovative organizations that lead to happier employees and stakeholders and greater productivity and profit. She’s a consummate connector who enjoys bringing people together to share, learn, and grow. Her recent culture article was #4 of Top Ten Texas CEO Magazine Articles of 2015. She co-authored the award-winning book MINITRENDS.

Return to top of page

Align for Success – Product Management Skills Assessment Workshop

Do you and your leadership team agree on the priorities for your role? In this workshop, Pat Scherer will take participants through the use of her Chameleon model, a tool that she has been employing with Executives and Product teams to: Clarify “whole product” requirements and roles as products/businesses evolve; Assess product team skills and identify gaps for training/recruiting; Align expectations between leadership and teams
Presenter: Pat Scherer Pat Scherer is a technology consultant with over 25 years of experience in software (SaaS) product management. She is currently managing a series of new technology rollouts at the University of Texas.

Return to top of page

Speed, Learning, and Focus – How To Build Products Customers Love

Life is too short to build something that nobody wants. As product managers, many times we fall into the trap of building for HIPPOS (highest paid persons opinion) and completely forget about the power of the customer. From designing for continuous experimentation to unlocking the power of your team, we will guide you towards the path of having a roadmap while still being able to run lean and agile. Although there has been a ton written about lean and agile, this session will give you actual tools and practice to start product planning within both small and large companies alike.
Presenters: Rahul Pruthi and Virgilia Singh Rahul Pruthi has been building, marketing and launching products & services in the Technology, Retail and Media arenas for the past 8 years. He currently works at Volusion on the Mozu product, and previously worked at Case Commons, Comodo, AMEX, as well as founded a brand consultancy firm. You can find him @rahulpruthi. Virgilia has worked in product management for tech companies such as Amazon, Bazaarvoice, and Weightwatchers and consulted for Fortune 100 companies in the U.S., Latin America, Middle East, and India on go-to-market strategies, geographic expansion, and M&A. You can find her @virgiliakaur

Return to top of page

Let the Games Begin! Product Strategy and Game Theory

Game theory is a mathematical discipline that investigates the interaction of multiple, interest driven and rational parties. In other words: Most of our business and social interactions. In this talk we will define some basic game theory terms, talk about some of the more iconic games that have been developed by the discipline and see how they apply to most of our product strategy decisions. We’ll talk about Prisoner’s Dilemma, Rock Paper Scissors and the Game of Chicken – describe business scenarios where they’re applicable and come up with the best solutions, together!
Presenter: Nir Soffer Nir is an experienced product strategist that has worked for companies like Dell and EMC and consulted many, many smaller startups on go to market and technology strategy. He holds a bachelor’s in Computer Science as well as Cognitive Science, and an MBA from the University of Michigan but his biggest achievement was getting his cat to play fetch.

Return to top of page

Is Big Data Really Like Teenage Sex? The Hype and Reality on Big Data

Is Big Data REALLY like teenage sex? Although a crude comparison, it may be much closer than truth than data professionals would like to admit. Having been anticipated as the next technological evolution for businesses, why has the Big Data experience been underwhelming? Do we know what it takes to get it right? Which businesses are doing it right? And which have failed spectacularly? How can your company leverage more from Big Data? Where does one start? Business professionals can no longer afford to be Big Data spectators and need to learn more so they can separate hype from reality. This case-driven, interactive session tries to provide an unvarnished look at Big Data. It is uniquely geared for product management, marketers and business managers and will attempt to answer the above questions with interesting, real-life examples. Hope to see you there.
Presenter: C.K. Kumar
C. K. Kumar is a Marketing and Strategy professional who has spent the past 20 years in several technology and marketing roles in start-ups and large companies.He currently heads the Actionable Insights Group at Cayuse Technologies. He is passionate about entrepreneurs and in his spare time, he helps multiple start-ups on their marketing and business Strategy.
Click here for more information at LinkedIn

Return to top of page

The Agile Toolbox for Marketers

Why should Devs have all the fun?!? Developers talk about Agile, and Lean, and Kanban, and Scrum–why should we care? …because when we understand how to align Marketing projects with what Development is doing, we have cooler stuff to write about and deliver to our internal teams and our customers. Life is better. Work days feel easier. Everyone laughs more. Revenue increases. Job promotions appear on the horizon. Opportunities increase.
Presenter: Karen Kelvie Active in Austin Agile, Lean, Kanban groups since 2011.

Return to top of page

Winning by Losing: Sports and the Art of the Win/Loss Analysis

In sports and product marketing, sometimes you have to lose to win. Making a deep playoff run and losing out can be extremely valuable to your future success in the sports world. Learning about who you are, why you succeed and how to improve is key to success in sports and business. Learn how to start a win/loss analysis program for a complex enterprise software in a startup environment, how to gain buy-in from your sales team to make needed changes, and how to create a culture that strives to learn from losses.
Presenter: Stephen Meserve Stephen Meserve is a senior product marketing manager at Mozu, a cloud commerce platform based in Austin. In his dual role as a credentialed member of the NHL and AHL media and a product marketing manager, he’s in a unique position to spot the similarities between the business and sports worlds.

Return to top of page

25 Growth Hacks to Build Your Brand and Sales

Stressed out with no budget and looking for cost effective ideas to grow your business … Join Elizabeth Quintanilla, Austin’s Marketing Gunslinger, in a lively discussion to examine 25 tactics that have been shown to grow brand awareness, leads and sales! We will cover: Why someone should join your contact list and what’s in it for them; How to ask people to join your list “face-to-face;” How to use social media to grow your list; How to grow your list on your website or blog; How to use print material to get people to sign up; How to use events to help grow your list; and How to use incentives and giveaways to grow your list!
Presenter: Elizabeth Quintanilla Elizabeth is a positive, creative, people-oriented, performance-driven Marketing Gunslinger! She focuses on understanding the customer perspective and consults on a variety of topics: online technologies and strategies, marketing, product marketing, and demand generation. As an expert communicator, she explains complex concepts in understandable terms and delivers high-quality creative solutions to ensure product and customer success. On twitter as @equintanilla

Return to top of page

Your First Business Trip to China

Congratulations! Your boss has just told you to make reservations for your first business trip to China! You are excited! but also a little confused. Should you buy a copy of Rosetta Stone? What should you wear? Aren’t the manners a little bit different? This beginner talk will cover such fun details as where to sit at a banquet table, how not to negotiate with a Chinese organization, practical clothing tips, how to have fun, and the small details of making your trip a successful, pleasant, and memorable experience.
Presenter: David Hetherington David Hetherington’s first trip to China was in 1987. Since then he has managed software development teams in China, traveled widely in China, worked closely with Chinese customers, learned to sing several Chinese songs, eaten any number of interesting and remarkable dishes, and developed a number of close, life-long Chinese friends.

Return to top of page

Defense Against the Dark Arts: shining a light on how companies hire PMs & PMKs

Do you ever get the feeling that every hiring manager is a snowflake? Some hire quickly, some take a long time. Some look for domain expertise, others value generalists. Some want MBAs, others prefer techies. So are there any common themes to the way we hire product marketers and product managers? This expert panel will shine light on that question, for both hiring managers and job seekers. Come get a rare glimpse into the difficult process (or processes) of vetting candidates. Panelists: – Bertrand Hazard and Roger Cauvin, frequent speakers at ProductCamp, and thought leaders in product management/marketing – Amy Pace, product strategist at OnRamp, former product marketing manager at SolarWinds Hosts: – Josh Berman (marketer at OnRamp) – Glen Ford (product manager at WP Engine, former Director of Product at Demand Media)
Facilitator: Bertrand Hazard Bertrand is VP/Marketing at TrustRadius, a startup disrupting the way business software is bought and sold. Known for his franc-parler, Bertrand has built a few marketing and product marketing organizations from the ground up, and recruited many marketers and product marketers along the way. Bertrand has served on the Board of Directors for ProductCamp Austin and the Austin International School. Roger L. Cauvin Roger’s passion is creating product experiences that transform people’s lives. He believes product managers should empower product teams to make decisions informed by lean startup methods, design thinking, and timeless marketing principles. He values experiences over functionality, focus over features, and empowerment over ownership. Amy Pace Amy is a product strategist and solutions architect at OnRamp. With over a decade of experience in the IT industry holding sales engineering, product management/marketing, and leadership positions, Pace leads the OnRamp Product Steering Committee in the creation of new high security hosting, disaster recovery, and various other product offerings, from conception to launch. Joshua Berman Joshua has been a leader of OnRamp’s content and product marketing for over four years. His expertise is data center hosting, cloud computing, cybersecurity, and IT regulatory compliance. Outside of OnRamp, Joshua serves on the Board of Directors for the Austin Chapter of HIMSS, a non-profit organization whose focus is on improving healthcare through the use of IT.

Return to top of page

Why is Everyone Mad at Me? (revisited)

In 2009 (PCAustin #2), I presented a session on the inherit challenges and politics of product management. Seven years and three product leadership roles later, I would like to revisit this discussion with a more comprehensive overview. This session will look at the soft skills it takes to to be effective as a PM and how to navigate the challenges of managing a single product or the entire team. You will take away ideas and resources to help in the management of your current products and understand what it takes to launch a new initiative in your organization. The format of the session will be open with plenty of time for questions and audience participation.

Facilitator: Josh Duncan Josh Duncan is a product executive with over 17yrs of experience. From working at companies like Dell, Bank of America, and Accenture to start-ups like Noesis and Zenoss, Josh has developed a diverse background when it comes to managing products. Josh has been a frequent speaker at ProductCamp Austin and has been honored with the best presenter award twice.

Return to top of page

PANEL: Agile’s impact on Product Management

Agile development has become a way of life and few companies today are developing products without using some “agile-ness.” While by definition, this is a DEVELOPMENT process, Product Management is getting pulled into the fray. With a focus on the Product Team and roles, this interactive PANEL session will give you the opportunity to hear from area experts, and to share your problems AND solutions when companies move to Agile. This panel will be led by John Milburn from Pragmatic Marketing.
Panelists: Charlcye Mitchell, Roger Cauvin, Bryan Smith and Jeff Brantley: Charlcye Mitchell (PMC-III, CSM/CSPO, PMP) is an Agile Transition Manager, leading companies out of the mire of defensive process, political games, and magical thinking into environments that support agility through education, coaching and tooling. Roger’s mission is to create product experiences that transform people’s lives. As a product manager, he empowers product teams to make decisions informed by lean start up methods, agile feedback loops, design thinking and timeless marketing principles. He values experiences over functionality, focus over features and empowerment over ownership. Bryan is a Certified Scrum Product Owner (CSPO), passionate about empowering Agile teams and building great products. Focused on product development, he is committed to ensuring the organization’s strategic vision is aligned with the needs of its customers. He believes Agile methodologies are the fastest and most effective way to deliver measurable customer value. Jeff: The best Product Manager in Austin (except for Roger Cauvin, Bryan Smith, Charlcye Mitchell, and anyone working for Pragmatic Marketing). With 20+ years in Product Management, Agile since 2006 and 3+ years as an Agile consultant and trainer, he’s seen all sides of the issue. Call him “seasoned and experienced,” but “crazy nutcase”, or “glutton for punishment” might be more apt.

Return to top of page

Become the Product Manager you Always Thought You Could Be

When you think of product management, did you think about massive launches with marketing glamour, and end up chasing developers for status updates? Then this session is for you. Whether you want to be a first-time product manager, or someone who’s trying to find the best-fit role the way it should be done, you will learn something to help guide your career. I will walk you through examples, stories, and techniques from my (mis)adventures in Product Management. I’ve been working in Product Management for almost a decade, and can help aspiring product managers understand which companies use product management the right way, which companies say they do but they don’t, and what information and questions you should be asking as you look for that perfect job that doesn’t end up becoming a dead end writing user stories and chasing bugs, when you should be defining product strategy and it’s future.
Presenter: Ray R. Hernandez Ray R Hernandez – Senior Director Product Management, Advisory Board and Instructor, General Assembly Experience in portfolio/product management for venture-backed start-up companies, Fortune 100, and other companies, with responsibilities in operations, marketing, strategy, and business development to handle all aspects of product design, usability, and profitability. BS Industrial and Systems Engineering (Texas A&M), MBA (Darden-Univ. of Virginia)

Return to top of page

Social Disruption – How Social Media has Disrupted Job Search

With the rise of the Internet, the hiring process was automated but little really changed. Only candidates that were actively looking were considered. Then came social. Job search has flipped from applying to being found. It is all about being visible to the right people. Companies now find talent, whether or not the talent is looking. Recruiters search for the ideal candidates on social media and the Internet. We will discuss: How to use LinkedIn and Twitter to actively engage and connect strategically and tactically How to identify local and remote companies that are capable of hiring you How to identify individuals who can help you properly vet companies We will focus on using Twitter Search and Twitter Lists to monitor activity. We will then discuss how to get the attention of key connections using Twitter at the right times.
Here are a couple of posts that go with my topic.
How the job search has changed and The traditional job search is dead
Presenter: Marc Miller Marc Miller is the founder of Career Pivot which helps clients design careers they can grow into. Marc authored the book Repurpose Your Career: A Practical Guide for Baby Boomers published in January 2013 and Personal Branding for Baby Boomers: What it is, How to Manage It and Why It’s No Longer Optional in September 2015.

Return to top of page

Learn to Code Workshop: HTML & CSS 101

Whether you want to build your own websites or just want to communicate better with developers, this class will get you started! No experience required! Goal: Build your first web page. You’ll leave knowing: ‰Û¢ What HTML and CSS are and how they work
Facilitator: Omar Mohamed Co-founder & Student Mentor at Batch Academy. Omar previously worked in Product Management at Spredfast in Austin, and his mentorship experience comes from leading teams from across the globe on humanitarian projects in the Dominican Republic.

Return to top of page

Agile Product Management Q&A + Top Tips For Product Managers

In this session, David will answer your questions, concerns and challenges with Agile and offer his top Agile tips for Product Managers. Topics we could cover (but not limited to) include Product Owner Role, Backlog Management, Lean Product Discovery, and Communicating Requirements to the Dev. Team.
Facilitator: David Hawks David Hawks is a Certified Scrum Coach and Certified Scrum Trainer who has played almost every role in product development: developer, architect, ScrumMaster, manager, Product Owner, and executive. He has a background of building highly productive agile teams and a passion for helping others achieve similar success. David speaks frequently at conferences and local user meetups.

Return to top of page

How to be agile when you’re stuck under a waterfall

You are excited about agile and ready to put your new skills to work until one day you land a job at a tech company that still uses waterfall development practices. Don’t give up and certainly do not quit – there are several key agile practices that you can use in waterfall development projects. In this session I will describe the top agile tools you can use right away to improve your waterfall projects and increase your own job satisfaction. I will share real world examples of change and provide an opportunity for discussion so we can learn from each other. This session is intended for product managers ready to make changes and for product leaders looking to inspire change in their companies.
Presenter: Robert Anderson Robert Anderson is senior director of product management for Idera, a Texas-based company with a strong presence in Austin. Robert leads a team of product managers and UX designers concentrated on building database lifecycle management software using a process he calls “Quick Waterfall”. He has been in product management for 15 years and leading product teams for 10+ years.

Return to top of page

Agile is great… but that isn’t what our Contract says

How do you reap the benefits of Agile in a static contract world? Government and large company contracts are often written with waterfall mentality, non-iterative expectations, and little flexibility. Contracts and user acceptance stipulate specific time frames and tests which seem inconsistent with Agile flow. The RFP drives the expected end product. Is there flexibility for the benefits of Agile development processes? Is it wrong to even try? This is intended to be an open forum for ideas and discussion. Bring your thoughts and suggestions on how to address this challenge (or whether it is even worth tackling).
Facilitator: Drew Bixby Drew Bixby is a Director of Product with 20+ years experience wearing many hats, from finance (former CPA) to entrepreneur (built & sold a company) to developer (self-taught) to Director of Product on large enterprise products yet, he is always asking “why” and seeking to learn more.

Return to top of page

Product Management and Outsourcing

During this session we will try to answer for the following questions: – Can You outsource a product management for your product? – What are the risks? – Does it work? – What are pros & cons of this?
Presenter: Roman Kolodchak Roman Kolodchak is a Service Product Management (SPM) Director at SoftServe. He is responsible for establishing Product Management practice in the company. His areas of expertise include business development, product/project management and consulting.

Return to top of page

So Close Yet So Far Away: Working with Remote Teams

Mind the time zones. Assume good faith. These are just a couple of tips to make working with remote teams as pleasant and efficient as possible. Join us for a town hall on the best practices — and pitfalls — of working with remote teams, whether they’re across town or across the ocean. There’ll be time for Q&A to discuss your tips, questions, and challenges.
Facilitator: Ana Boza Ana Boza is Mitratech’s Product Operations Manager. She has worked with devs, DBAs and technical project managers from Dallas to India to Australia — on a single team! When she’s not thinking about product development, she’s reading, cycling, or using office supplies to make art for her coworkers.

Return to top of page

UX for the Common Man (who likes profitability)

This session is for you if you are thoroughly unqualified and inexperienced at UX testing. Usability issues on your website are hurting your profits, and some quick and dirty user testing will reveal where. Discover tests you can run immediately for less than $300 without being a UX testing expert. Yes, actionable insights are available to the masses. In fact, if you try these methods and don’t find something that needs to be changed, we will do a professional round of UX testing at no charge to you.*
Presenter: Craig Andrews Craig Andrews is the Principal Ally and founder of digital marketing agency allies4me. Allies4me specializes in solving two problems: driving more traffic to your website, and getting people to take more action once they get there. Applying the conversion mentality to SEO, paid search, and email campaigns, allies4me gets results that make its clients more profitable.

Return to top of page

“License to See” – The GoldenEye of Markets and Products

Can you see what your customers are doing, searching, and buying? Can you see what your competitors’ customers are doing, searching, and buying? What about those potential customers that are neither yours or your competitors? A new wave of consumer behavior.
Facilitator: Alejandro E. Perez I am a leader with superior business acumen, IT proficiency, E-Commerce knowledge, multi-industry expertise, military logistics training, Big Data modernization, and an innovation background, who has: • Planned and managed over 35 different Programs, Projects, Products, and Operations • Led, managed, trained, and/or mentored over 550 Personnel. • Filed the Patent for the 1st Data Brokering System.

Return to top of page

Breaking Through the Glass Ceiling: Why Can’t We Solve Bigger Problems & Wield More Influence?

A fraction of product management teams are delivering solutions that have a significant strategic impact for their customers. Those teams wield a tremendous amount of influence because of the value they consistently deliver. Why aren’t more product management teams doing this? A town hall discussion on how we can break through the glass ceiling and unleash our full potential.
Facilitator: John Mansour John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management & Marketing. John has more than 25 years experience in high technology product management, product marketing, marketing communications and sales in B2B organizations ranging from start-ups to Fortune 1000.

Return to top of page

Building business centric dashboards with positive operational impact

Building data rich, metrics-based and interactive dashboards can be challenging. Take your time and cost estimates for building a dashboard system and double or triple them. Why is it so difficult? Using a demonstration dashboard for managing an ecommerce business, I will review the key steps for creating a dashboard, from selecting your data sources to displaying beautiful graphics. I will share lessons learned for building a successful analytic tool that will have a positive impact to your organization.
Presenter: Stacey Berlow Stacey Berlow is a software product consultant and managing partner of Project Balance, a practice focused on helping organizations address the challenges inherent in developing software and managing IT products. She specializes in the design and development of data capture applications, data warehouses and data visualization dashboards. Her background includes healthcare, insurance, and manufacturing industries.

Return to top of page

Maneuvering for a Soft Landing: Considerations for Retiring Products without Drama

Product Management is not just about bringing new products to market. It also involves managing a product’s decline and, in most cases, bringing it down to a soft landing. Decline happens and there are many signs that tell you when it starts. Once it’s happening there are things that a product manager should keep in mind to make the soft landing successful. This session will give you a primer on how to identify when a product needs to head for retirement and things that can help you make that happen without unnecessary drama. Don’t miss it.
Presenter: Marlon Machado Marlon started writing code for a living at the young age of 13. Being the nerd he’s always been, he went on to major in Mechanical Engineering because of the robotics thing, and then in Computer Science and Mathematics (how geeky is that?) He made the move to product management 8 years ago and never looked back.

Return to top of page

Benefits when working with Veterans

Hiring Veterans are choices recruiters and companies overlook because they often don’t posses corporate experience. We want to examine and help start-ups to look at an increasing pool of talent that can make a difference in their growth. Some topics we will cover include: How does a military career translate into a corporate role? What are key characteristics a Veteran offers that you wouldn’t see on a resume? Understand how your Corporate mission will impact the Veterans role and performance. We share with you examples from our Veterans Apprenticeship Program and how forming Veteran influenced teams can accelerate learning, increase productivity and morale.
Facilitator: David Franklin David Franklin, USN Disabled Veteran and Founder of Cloud Co-Op and VETS2.CLOUD. David has 19 years corporate experience including 2 IPO’s and numerous M&A’s. As a Software Consultant, Cloud Co-Op services the Salesforce.com eco-system nationally. They are a Pledge 1% company and incorporated a Veterans Apprenticeship Program that mentors and coaches all workers.

Return to top of page

Turn Your Medical Technology Concept Into A Reality In 10 Easy Steps

The tech community has been dating the medical community for years. As their relationship gets serious, the marriage of MedTech is creating revolutionary opportunities in the Tech community everyday. This talk is designed to take the complexity out of the complex Medical development world. Do you have a medical technology idea that will change the world? Don’t know what do to next? Taking your medical technology idea from concept to reality can be a very daunting task. Learn everything from the foreign language of the medical community, to government regulations and how to manage go-to-market clearance, to ensuring success after your product has launched. Imagine, save the world and make money while doing it.
Presenter: Melissa Maniscalco Having been a “Product CEO” for many years, Melissa is known for making obscure concepts into a profitable product reality. Her medical marketing background spans the globe, where she has launched both medical hardware products and software components in established and emerging markets. Equal parts passionate and analytical, she will share her experience in mastering the Art of Medicine.

Return to top of page

Making the Switch: From Product Management to Entrepreneurship

How do you shift your mindset from that of product/ team manager to entrepreneur/ business owner? In my talk, I will address the biggest challenges that entrepreneurs face when starting their own businesses and offer insights to prepare you for making this switch. Our two topics of focus will be: (1) challenges related to defining your position and role(s) in your company and (2) challenges related to managing internal and external relationships with staff, stakeholders, and clients. This will be an interactive session with individual & group exercises and question & answer opportunities to help you take an inventory of your entrepreneurial and leadership strengths. Bring in your most pressing concerns related to these topics and expect a vibrant dialogue with other experts and colleagues.
Presenter: Roshan Manjunath Gowda Roshan Manjunath Gowda is a seasoned entrepreneur and business leader with over 17 years of experience building successful companies in India and the U.S. He enjoys sharing the many lessons he’s learned from the successes and failures of his entrepreneurial journey with others as partner, investor, advisor, board member, or invited speaker.

Return to top of page

Engage and Empower your Team

In the 21st century, the expectations on leadership have evolved alongside a shifting workforce operating in a state of rapid change. Knowledge workers demand more now from their leadership and organization than ever before. In his talk, David Hawks will discuss the importance of self-organizing teams, client-driven iterations, delivering value early and often, and how leaders can increase visibility, create focus and establish a continuous improvement culture.
Presenter: David Hawks David Hawks is CEO of Agile Velocity where he coaches and trains leaders on how to build hyper-productive teams.

Return to top of page

50+Ways to Fund Your Business

Crowdfunding, crowdlending, debt, and equity. That’s only 4 of 50+ ways to get what your business needs to start or grow. All have benefits and drawbacks. What’s right for you depends on 5 big management issues. Think it through more thoroughly at this interactive session. It’s led by former Moderator of KUT radio’s “Next 200 Years” & Business Success Center CEO Jan Triplett who has helped businesses select & use these strategies for over 20 years.
Facilitator: Jan Triplett, Ph.D. Entrepreneur, business advocate, author & international speaker Jan Triplett intervenes with proven growth strategies to make owners more successful & their unique businesses more profitable & efficient. As Business Success Center CEO & creator & leader of the Profit Mover Mentoring Team, she uses her 40K foot owner’s view process to make smaller dreams a bigger reality.

Return to top of page

Sherlockian Product Discovery

Conducting product discovery, especially in the enterprise space, is a difficult task. Employing a few tricks by the famous Sherlock Holmes into the process enables a faster path to truth.
Presenter: Les Wilson Les is the Sr. Product Manager for Kinnser Software, a healthcare software application. He has degrees in Healthcare Innovation, Nursing, and Business.

Return to top of page

Lively User Stories

How do you write user stories that conjure a vivid image of your requirements and capture the imagination of your development team? In this interactive workshop, William Baxter will share best practices for writing user stories, and several tricks for spicing them up. Adopting these approaches will make your user stories both technically sound and engaging, exactly the combination you need in agile requirements.
Presenter: William Baxter William Baxter trains and coaches development teams and leaders in agile and lean product development. He has a highly successful record of bringing high-performance practices and culture to organizations large and small.

Return to top of page

Requirements for Extremely Complex Systems

Complex ‘system of systems’ projects often have tens of thousands of requirements. How do teams manage such incredibly complicated projects? Adding to the difficulty is the fact that such complicated systems are often safety-critical. Missing even one minor detail can cause horrific results. There are also often external factors like long-lead-time orders for specialized materials that force a waterfall approach to the overall project. Traditionally teams building such systems have not been enthusiastic about Agile methods. However, such projects also do include a certain amount of uncertainty. Recently, cutting edge teams in this space have been exploring the use of Agile methods to manage uncertainty, even in environments where it is imperative that every last detail be checked carefully. This talk will cover the tools, techniques, and use of Agile methods to manage uncertainty in highly complex and safety-critical projects.
Presenter: David Hetherington David Hetherington is an experienced software developer, program manager, and leader with a long career building very complicated mission-critical and safety-critical systems. David recently completed a consulting project that involved helping a Singapore shipyard setup the software systems integration and quality processes for a $500m offshore oil rig.

Return to top of page

The Next-Generaton Toolkit of Technologies for Product Management

Historically, general business applications such as Microsoft Word and Excel, plus a smattering of project management tools, have been begrudgingly used by product managers for activities such as product planning and roadmapping due to the fact that alternatives were very limited. Now, however, there are several new tools and technology categories specifically designed for product management use that can improve both the efficiency and performance of the function. This presentation will provide the following benefits: – Learn about an emerging set of product management technologies, their business impact and the types of organizations that should consider them – See a best practice approach for evaluating and implementing new applications in order to maximize their return and avoid common pitfalls

Presenter: Jeff Lash Jeff Lash runs the Product Management research and advisory service at SiriusDecisions, where helps advise b-to-b organizations on how to improve their product management effectiveness. He has 15+ years experience in product management and product development, is the author of the popular How To Be a Good Product Manager blog and is on Twitter as @jefflash.

Return to top of page

Dynamic Product Design – going beyond the A/B test

Product should not be limited to comparing one version to another. Product managers have more data than ever before about what people are using in their applications and how. This session will show you concrete ways to change your thinking about how to include data in your product design efforts that will improve adoption and satisfaction with your products. Products should adapt to their users by showing them content relevant to the tasks at hand.
Presenter: James Davison James Davison – Co-founder of www.nexd.io. Product guy, simplifier. Designed, built, launched and scaled multiple product lines in three separate industries.

Return to top of page

Giving a Great User Experience in a Mobile App

As a product person, how do you ensure the right user experience in a mobile app? In this session, we’ll cover: – Mobile app on-boarding – Notifications: what’s helpful and what’s annoying – User activity and retention over the product life cycle Come ready to discuss mobile app best practices. We’ll be showing real examples of mobile apps that do it right (and maybe a couple that do it wrong).
Presenter: Matt Anderson As a product manager, Matt has recent experience with B2B and B2G products, browser-based and mobile applications, and US and Canadian workforce regulations at several small companies in Salt Lake City. Matt is working on releasing his third mobile app in twelve months right now. In his spare time, Matt tweets about product management best practices and broad technological trends.

Return to top of page

Personality – Yours, Mine, Theirs

2016 is the year of emotion (Temkin), and our personalities drive our use & understanding of our emotional state & surroundings. The better equipped we are to communicate with others of different styles, the better results we’ll have – personally and professionally. This discussion will center on the Process Communication Model (PCM), developed by Dr Taibi Kahler at the University of Pennsylvania for NASA. Yes – we’ve done it – personality is now Rocket Science! We’ll discuss the incredible power to be harnessed from being able to identify, understand, and communicate with people whose styles differ from our own.
Presenter: Brad Moore Brad Moore is a seasoned sales leader, trainer, and coach. He’s worked with Fortune 50 executives and mom & pop business owners to increase revenue and generate improved results in everything from lead generation to closing business. He is now with Mattersight Corporation as their VP of Sales Enablement.

Return to top of page