Board-details

ProductCamp Austin Board of Directors

Since the first ProductCamp Austin in 2008, PCA has been an ad-hoc organization focused on delivering the highest quality ProductCamps to the Central Texas product management and marketing community. During that time, the community has asked for ProductCamp to become more and provide more – and ProductCamp has delivered, adding new events like ProductPotluck and ProductParty. ProductCamp Austin then took the next step in its maturation, forming a corporate entity chartered in Texas, moving from an informal planning team to a Board elected by its participants – in a style congruent with the origins of ProductCamp Austin events, and is an official 501c(6) non-profit organization.

The following Members, and specific roles, on the ProductCamp Austin Board of Directors were elected at the Summer ProductCamp, held on September 14th, 2019.

President
Responsible for leadership and overall direction of PCA. Presides over board meetings and PCA planning team functions. Moderates planning committee, builds consensus and breaks ties where required. Serves as the public face of PCA. Responsible for understanding what makes ProductCamp a special group and event and preserving that spirit.Time Commitment: Ranges from 5 hours a week between events to 10+ hours/week during heavy planning. Qualifications: Must have served as a PCA planning team lead/board member at least once.

Aneesa Needel

Aneesa Needel

Aneesa is a Product Marketing Manager at an Austin software company with extensive tech sales experience. In her personal and professional experience, one thing remains clear. To become better at anything one needs to understand where others are coming from too. The integration of “product adjacent” skills is important to being successful and grow in life and business. Aneesa has attended PCA events for years and is excited to help lead ProductCamp Austin in 2019-2020.

Treasurer
Manages the finances of the organization. Responsible for managing PCA’s budget and accounts payable and receivable. Responsible for processing payments, paying vendors in a timely fashion, maintaining the budget and ledger. Provides quarterly updates to the board about PCA’s budget status. Signatory for PCA checks. Responsible for non-profit filings with IRS and State of Texas. Time Commitment: Ranges from 3-5 hours/week.

Michael Gaither

Michael Gaither

Michael was a volunteer for PCA prior to joining the board, helping to bring the community valuable and successful ProductCamp events! He has worked in the semiconductor and petroleum spaces in research and software development. He has also worked in volunteer organizations planning and hosting events in cities across the U.S. He is a recent transfer to Austin and is working on transitioning to product management.

Marketing Chair
Responsible for driving messaging execution for PCA events via a variety of channels: social and traditional. Manages the marketing team, and the PCA event website, Facebook, and Twitter accounts. Co-ordinates with the Board and volunteers between events for ongoing website updates. Time Commitment: Ranges from 1-2 hours/week to 10+ hours/week leading up to events.

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Shaoshao Chen

Shaoshao Chen

Shaoshao is a User Experience Lead at EA and recently moved to Austin earlier this year. Previously she has been in product design and product management at start ups in Houston where she designed and shipped mobile payment products and marketing automation software. Her background is in design and marketing and has worked in agencies and in-house where she created mass media campaigns for national and local businesses.

Sponsors Chair
Responsible for the recruitment of new and existing PCA sponsors. Drives funding for PCA as an organization and for PCA events. Main point of contact for sponsors and is responsible for establishing, building, and maintaining sponsor relationships. Defines value proposition for sponsorship and sponsorship tiers. Manages sponsors team. Time Commitment: Ranges from 1-2 hours/week between events to 10+ hours/week during the 2 months before PCA.

Sumedha Upadhyaya

Sumedha Upadhyaya

Sumedha is a Product Line Manager for Dell Technologies’s B2B purchase e-commerce experience, with past product management experience in the travel and hospitality as well. She graduated from the UT Austin McCombs School of Business with her MBA. In her previous life she has worked on recruiting sponsors and volunteers for community events and she hopes to provide her time to building stronger relationships with existing sponsors and bring in potential new sponsors to help create a larger and more successful ProductCamp Austin community in the coming year.

PCA23 is Sumedha’s third ProductCamp Austin event as an active volunteer. She has been responsible for the email marketing strategy and execution for three un-conferences while also volunteering at-large for other activities that support and make these events possible. She hopes to continue to serve the product community in Austin through the sponsors board position in the 2019-2020 PCA board, or as volunteer. She also encourages YOU to also come join the volunteer team and make the un-conferences more personalized and beneficial for you.

At-Large
Responsible for various PCA roles such as event logistics, recruitment and coordination of PCA volunteers, volunteer-led sessions and session management at PCA un-conferences, and sustaining and growing PCA as a mature organization for the Austin community. Time Commitment: Ranges from 1-2 hour/week to 10+ hours/week leading up to events.

Roger L. Cauvin

Roger L. Cauvin

By empowering teams to make smart product decisions, Roger creates products that transform people’s lives. He is Director of Products at FourLeaf LLC, which provides companies the best performing audiences for their marketing campaigns. One of the original organizers of ProductCamp Austin, Roger has also served as secretary and sustainability chair. He blogs at http://blog.cauvin.org. Connect with Roger on LinkedIn and Twitter.

At-Large
Responsible for various PCA roles such as event logistics, recruitment and coordination of PCA volunteers, volunteer-led sessions and session management at PCA un-conferences, and sustaining and growing PCA as a mature organization for the Austin community. Time Commitment: Ranges from 1-2 hour/week to 10+ hours/week leading up to events.

Andrew Overby

Andrew Overby

Andrew joins the PCA board having previously helped as a volunteer. His experience encompasses marketing and operations, followed by a shift into product. His wheelhouse is the world of early-stage technology companies, particularly those that leverage technology to help people adapt and thrive in an increasingly digital and complex world. Most recently, he’s been working in fintech.

At-Large
Responsible for various PCA roles such as event logistics, recruitment and coordination of PCA volunteers, volunteer-led sessions and session management at PCA un-conferences, and sustaining and growing PCA as a mature organization for the Austin community. Time Commitment: Ranges from 1-2 hour/week to 10+ hours/week leading up to events.

Danika Schmidt

Danika Schmidt

A San Antonio native, Danika graduated Texas State University with a Bachelor of Science in Nutrition and Dietetics. She has been an Austinite since 2015 when she joined the sales team at Spiceworks. Her background in sales, tech marketing, and database-as-a-service allowed her to make the recent transition into Product Marketing at ACT | NRCCUA where she focuses on helping higher education institutions use analytics to find and enroll their best-fit students. She served with PCA 23 volunteers primarily focusing on social media messaging.