A New Class of Product Manager…Because Something Has to Change! – by John Mansour

Even when a team of product managers & marketers craft and execute product strategies to perfection, it may not be enough to satisfy the organization’s aggressive growth goals because in too many cases, product level strategies aren’t addressing problems big enough to make a significant impact in the market.  It’s creating an enormous gap between corporate goals and product initiatives that’s relegating many talented product teams to executing “the next great idea” that promises to spike the company’s growth.  You already know how that turns out!  It’s time for a new class of product manager and a new approach to improving your strategic value. A disruptive discussion awaits!

This post added by guest blogger John Mansour discussing his proposed session for ProductCamp Austin 8. Read more about John Mansour

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