Pragmatic Marketing conducts the world’s most popular product management training, with more than 70,000 seminar attendees from 6,000 companies in 23 countries.

Pragmatic Marketing product management and marketing seminars are grounded in market-driven principles that help technology companies create products people want to buy. Pragmatic Marketing sessions leverage the Pragmatic Marketing Framework™, the industry standard for technology marketing.

Product management certification from Pragmatic Marketing is the most recognized in the industry with 15,000 product managers and marketers earning the designation Pragmatic Marketing Certified. Indicative of the company’s worldwide success, Pragmatic Marketing has been recognized four times by Inc. magazine as one of the fastest growing private companies in America.

Pragmatic Marketing has written about technology product management and marketing for the past decade. Today, we present at events around the world, conduct the industry’s largest annual survey, and produce publications read by more than 100,000 every year.

Our thought-leadership portfolio includes:

• The Pragmatic Marketer Magazine
• Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Book
• The Strategic Role of Product Management eBook
• Is your Product Launch Doomed? eBook
• Living in an Agile World eBook
• The Secrets of Tuned In Leaders eBook
• Annual Product Management and Marketing Survey that gets feedback every year from over 1,600 product managers and marketers around the world

Proficientz was founded in 2001 as ZIGZAG Marketing, back when product management was mostly a marketing function and it was fashionable for product managers and marketers to “zig-zag” their way through the corporate maze to execute individual product and marketing initiatives.

But the landscape for product managers and marketers has changed significantly since 2001.  Market consolidation has resulted in larger and more complex product portfolios for many organizations, and the matrix of products and target markets has become so complex and created so many silos that it’s all but impossible to get everyone going in the same direction.

Product portfolio management removes the silos and aligns organizations with specific market segments that are most conducive to meeting corporate growth and profitability goals across the entire product portfolio.

Proficientz is a specialist with the only portfolio management framework and training programs that align your organization to a single agenda and a single set of priorities from the top down, because the new rules of engagement go way beyond market-driven products.  They’re about market-driven organizations offering a portfolio of integrated high-impact solutions the market values far more than a bunch of point products!  Product Management and Product Marketing lead the way.

Zoho offers a comprehensive suite of award-winning on-line business, productivity and collaboration applications. Customers use Zoho to run business processes, manage information, and be more productive while at the office or on the go.

Zoho has launched 25+ online applications – from CRM to Mail, Office Suite, Project Management, Invoicing, Web conferencing and more.

Ryma is a leader in product management solutions – developing and selling processes, expertise and tools that enable our customers to develop better products. Our award-winning software solution FeaturePlan™ simplifies the implementation of any product management process and is used by industry-leading companies, such as: ADP, BMC Software, GE Healthcare, NetApp, and Trend Micro.