How Gamification Can Help You Generate Ideas, Improve Product Design and Sales

Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.

Session Category

Product Strategy

Session Audience

PM Advanced

Session Leader(s)

Jose A. Briones

Dr. Jose A. Briones has 20 years of experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D. He has led the commercialization of over 40 new products in the fields of chemicals, materials, mobile apps and cloud software and is an inventor with 7 patents.