PCA 20 Sessions


Proposed Sessions for ProductCamp Austin 20

(V) = selected and presented sessions
(S) = slides available in description (click on title)

Category Title Audience Session  Session Leader
Product Development 1 – Management of Creativity (V)
(S)
PM Advanced Presentation Dan Crean
Requirements Definitions 2 – If You Build It, Will They Use It? (V) (S) PM Essentials Presentation Betsy Stockdale
Product Strategy 3 – Beyond Stated Needs: How to Predictably Identify Opportunities to Create Products that Deliver Significant Value PM for Entrepreneurs Case Study Adriana Beal
Prod Mgmt Careers 4 – Get a Job at Top Tier Tech Company (V) PM Essentials Presentation Michael Magan
Prod Mgmt Careers 5 – Why I Won’t Recruit You PM Essentials Presentation Bertrand Hazard
Prod Mgmt Careers 6 – What We Forget When We Are So Damn Smart (V) (S) PM Essentials Town Hall Casey Flinn
Product Strategy 7 – Onshore Product Management in an Offshore World PM Advanced Town Hall Stan Geiger
Prod Mgmt Careers 8 – 5 Easy Networking Hacks (V) PM Essentials Workshop Catherine Jewell
Marketing Execution 9 – Product Branding: How It Helps Sales and Profits (V) (S) PM for Entrepreneurs Presentation Jeffrey Fry
Product Strategy 10 – Minimum. Viable. Product. PM for Entrepreneurs Presentation Dylan Daniel
Go-to-Market 11 – How to Build a Brand for Your Product (V) PM for Entrepreneurs Presentation Thomas Umstattd Jr.
Customer Experience 12 – Leverage Seven Proof Points to Improve the User Experience of Your Product or Service (V) (S) PM Advanced Workshop Daniel Walsh
Product Strategy 13 – Balancing Business + Usage + Technology: A Holistic Approach To Product Management (V) (S) PM Advanced Workshop Daniel Walsh
Prod Mgmt Careers 14 – 5 PM Lessons from the World’s Largest Private Tech Company (V) PM Essentials Presentation Richard Walls
Prod Mgmt Careers 15 – Real Networking For Business Success (V) PM for Entrepreneurs Presentation Thom Singer
Entrepreneurship 16 – The Paradox of Potential (V) PM for Entrepreneurs Presentation Thom Singer
Prod Mgmt Careers 17 – Supercharge Your Career Through a Powerful Personal Brand (S) PM Essentials Workshop Hector Del Castillo
Prod Mgmt Careers 18 – 7 Principles For Growing High Performing Product Management Organizations (S) PM Advanced Presentation Hector Del Castillo
Product Lifecycle Mgmt 19 – 3 Tools To Make Smarter Decisions, Get Better Results (S) PM Advanced Workshop Hector Del Castillo
Prod Mgmt Careers 20 – 9 Things Exceptional Product Leaders Do Differently (V) (S) PM Essentials Presentation Hector Del Castillo
Prod Mgmt Careers 21 – I Got Promoted! Now What?? – 5 Keys to Successfully Transition from Team Member to Manager (S) PM Advanced Workshop Kathleen Ryner
Requirements Definitions 22 – Attack of the Micro-services and Containers; how Product Owners can be prepared (V) PM Essentials Presentation Drew Bixby
Product Development 23 – 5 things you should start doing next week PM Essentials Town Hall Drew Bixby
Data Analytics 24 – When TCO Fails: How Do You Show Total Value of Ownership? PM Essentials Presentation Paul Teich
Product Development 25 – Evolve past User Stories to Experiment Driven Development (V) (S) PM Advanced Workshop David Hawks
Product Development 26 – Level Up Your Agile (Or get killed by the zombie army) (V) (S) PM Advanced Workshop David Hawks
Product Lifecycle Mgmt 27 – What goes up, must come down. Everything you didn’t want to know about product End of Life. PM Advanced Presentation Trevor Bruner
Prod Mgmt Careers 28 – Use Agile to Supercharge Your Job Search! (V) (S) PM Essentials Presentation Alex McCarthy
Requirements Definitions 29 – Managing Safety Requirements for Automotive/Autonomous Systems PM Essentials Presentation David Hetherington
Go-to-Market 30 – What The Block? 3 Marketing Strategies to Build and Grow Blockchain-Based Businesses (V) PM Essentials Presentation C.K. Kumar
Product Strategy 31 – Product pricing considerations (V) (S) PM Essentials Presentation Jay Kruemcke
Entrepreneurship 32 – How Product Management translates to Entrepreneurship PM for Entrepreneurs Presentation Crystal Hansen
Entrepreneurship 33 – What do you want to be when you grow up? PM for Entrepreneurs Town Hall Jan Triplett, Ph.D.
Product Strategy 34 – Drive Product Strategy. Influence Anyone. Guaranteed. (V) PM Advanced Presentation Donna Imam
Prod Mgmt Careers 35 – 5 Lessons from 25 Product Leaders on Austin VOP PM Essentials Other Reza Shirazi
Prod Mgmt Careers 36 – Preventing Sexual Harassment in the Workplace PM for Entrepreneurs Workshop Anna Westbrook
Prod Mgmt Careers 37 – Improv for Product Managers & Marketers: Thinking on Your Feet! (V) (S) PM Advanced Workshop Kevin Smith
Prod Mgmt Careers 38 – Why Are You Not Being Found? Try Thinking Like a Recruiter (V) PM Essentials Presentation Marc Miller
Go-to-Market 39 – Idea to Product Launch Workshop: Actionable Product Launch Strategies for Entrepreneurs PM for Entrepreneurs Workshop Arooj Sheikh
Product Strategy 40 – Product Landing Zone PM Essentials Workshop Daniel Walsh
Prod Mgmt Careers 41 – Job searching vs. dating- how similar are they? PM Essentials Presentation Doug Fierro
Product Strategy 42 – Making Better Product Decisions With Cynefin PM Advanced Presentation Daniel Walsh
Marketing Execution 43 – Increase Your Conversion Rate With Live Critique PM Advanced Workshop Craig Andrews
Customer Experience 44 – Get it right the first time: How research can speed up your roadmaps and save you budget. (V) (S) PM Advanced Presentation AJ Davis
Prod Mgmt Careers 45 – How Job Search Is Like A One Person Cloud Software Startup PM Advanced Presentation John Rothgeb
Prod Mgmt Careers 46 – How to Use Free CRM to Power Your Job Search PM Essentials Presentation John Rothgeb
Prod Mgmt Careers 47 – Building High-Quality Relationships for Bigger Impact and Influence PM Essentials Town Hall Joseph Rea
Prod Mgmt Careers 48 – WARNING FROM 2022: or “How I Lost My Product Job To A Robot” PM Advanced Presentation Glen Ford
Requirements Definitions 49 – User Personas: How to build them the right way PM Advanced Workshop Harsha Kalapala, Misha Rangel
Marketing Execution 50 – Marketing A Product with Inbound Techniques And Relarionshib Building With Influencers . Plus Have time to get itdone PM Essentials Presentation W. Michael McGrail, Jr
Opportunity Analysis 51 – Research and Validation Skills for Product Managers (V) (S) PM Essentials Presentation Dan Corbin
Entrepreneurship 52 – From Product Entrepreneur to Podcast Connoisseur (S) PM for Entrepreneurs Town Hall Andre Piazza
Go-to-Market 53 – Mastering Pricing in tech: Good, Better and Best PM Advanced Town Hall Andre Piazza
Go-to-Market

54 – Coin Operated: How Sales is the Hero we Need, but don’t Deserve

PM Essentials

Case Study

Paul Young




1 – Management of Creativity (Slides)

Efficiency and low cost operations are great, but to make a product that will stand out in the marketplace, you need at least a little creativity. This session is not how you personally can be more creative but about how you can work with others (direct reports, colleagues, customers, suppliers) to bring out group creativity. Dance between order and anarchy. Between spontaneity and structured search for innovation. I do not present my own opinions, but results of formal study in a variety of workplaces.

Presenter: Dan Crean
Dan Crean’s career includes engineering, marketing, product management, and development of new products.

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2 – If You Build It, Will They Use It? (Slides)

Have you ever built a product, or even a feature…only to have no one use it? Did you build the wrong thing? Business Objectives are the measurable results a business or market desires to achieve. They can be used to ensure that everything developed in the project contributes to the desired measurable business value. This discussion will help you learn to develop good business objectives, to derive requirements from them, and how to apply them to control project scope.

Presenter: Betsy Stockdale
Betsy is a Business Architect at Seilevel, a professional services company whose mission is to help organizations build products that their customers will love. Betsy works on projects as a product manager, provides training to a number of organizations, as well as speaks at numerous events, including PMI & IIBA chapter meetings and national conferences.

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3 – Beyond Stated Needs: How to Predictably Identify Opportunities to Create Products that Deliver Significant Value

Imagine being able to predictably identify opportunities to create software products that deliver significant value, drastically reducing the uncertainty associated with launching a new product or feature. Many entrepreneurs and product managers ask customers for feedback and then try to convert what they find into winning products or features, only to learn the hard way that they have misdirected resources from real opportunities and failed to create substantial customer value. In this session, I share case studies that illustrate how subtle changes on how you collect and use customer inputs to feed your innovation process can ensure you never again waste resources on initiatives that will ultimately fail.

Presenter: Adriana Beal
Adriana Beal has developed a successful career delivering valued results in customer-facing software projects in increasingly high-profile roles, from senior business analyst to director of product management. She is a regular speaker at events sponsored by the International Institute of Business Analysis, and has ten years of experience helping startups achieve product-market fit.

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4 – Get a Job at Top Tier Tech Company

Want to land a PM job at a top-tier tech company? Where you can find career, financial, and personal growth. Work on projects that impact hundreds of millions of users and even small changes can generate millions of dollars. You will have the resources and ownership to make meaningful changes to the world. Even have your meals, coffees, and smoothies made for you. Last year I was an interviewer in over 27 interviews. In the last six months, I have been averaging 1-2 a week. From this talk, you will learn how to improve your experience on your resume, what skills you need to demonstrate in interviews and how to think like a Product Manager.

Presenter: Michael Magan
Michael Magan is a Product Manager @ Indeed.com For the last six months, he has been working on identifying employer sign-ups that would benefit from sales intervention. The prior two years his team built Indeed Analytics the platform for employers to see how job seekers are interacting with their jobs on Indeed and how their job advertising has helped them make millions of hires. Beyond helping employers hire great people on Indeed, he enjoys being an outdoorsman, listening to or reading books, and games of all kinds (video, board, outdoors).

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5 – Why I Won’t Recruit You

Looking for the next job? Wondering why you are not getting an offer? Let me give you my perspective … and a few advices along the way, not as a recruiter, not as a consultant but as someone who has interviewed a lot of people over the last 18 years for various marketing and management positions. Again and again I see candidates making the same mistakes. They all fit on one slide.

Presenter: Bertrand Hazard
Bertrand Hazard is VP of marketing at TrustRadius where he leads brand, demand gen and sales development functions. Previously, he led a team of product and demand generation marketers as senior director, market strategy for the systems management business unit, at Solarwinds. Bertrand is well know for his franc parler

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6 – What We Forget When We Are So Damn Smart (Slides)

There are always “advanced” techniques, methodologies, etc. to learn in the Products world, but what about those that we learned the first time yet some we have forgotten…or maybe just gotten lost with? This session is a conversation about the most frequent lessons Products People tend forget. More importantly it’s a conversation to remind us all of simple powerful truths that the luckiest of us learned early on, and the most mindful of us practice every day. No matter where you are in your Products career, come join the conversation.

Presenter: Casey Flinn
Hey folks, I’m your friendly neighborhood Products Person. I consider myself an Agilist at heart; meaning that I take the principles of Agile and apply them both pragmatically and creatively to life. My passion is in creating customer value, building / coaching teams that share that passion, and making Austin a community of engaged and skilled Products People.

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7 – Onshore Product Management in an Offshore World

In this ever changing world of Product Management we often need to work with offshore development groups. Things like time zones, communication, language, etc. become critical areas to manage. Not to mention these folks are often not invested in the success of your company. So how do you manage and create great products in this world? This will be an interactive presentation to present my experiences, solutions as well as a chance for the audience to share and discuss their experiences and how we overcame these obstacles. We will also talk about some of the pros and cons of utilizing offshore development.

Presenter: Stan Geiger
Stan Geiger, Sr. Manager of Product Management, Idera, Inc. I lead a team of Product Managers responsible for delivering software products in the database space. I have over 25 yrs. experience as both a technical leader in the database and business intelligence space as well as Product Management.

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8 – 5 Easy Networking Hacks

Everyone says you have to network. If you are looking for a job upgrade, you’re missing 80% of the market if you only apply online. Getting to the 80% of great jobs out there means networking. As a Career Coach, my number one job is teaching people how to work their network – and make it produce job leads –for the right position, industry and even the target company. Come to this presentation if you want to know how to turn an ordinary conversation into a gold mine of career ideas. You will learn: • Why networking is critical • What is real networking? • Case study • Steps in a Career Conversationâ„¢ • Practice – Rapport Building • Cut to the Chase • Give, Give, Give, Get • Practice – Conversation

Presenter: Catherine Jewell
Catherine Jewell is the Career Passion® Coach and a Professional Career Manager (PCM). She works with salaried professionals who are rock star performers, and tired of over-delivering for an under-earning job. They know there’s a better job out there, but don’t know what it’s called or how to get it. She provides clear strategies and action steps for career changers.

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9 – Product Branding: How It Helps Sales and Profits (Slides)

What is branding and why is it important for your products / service’s success. Will go over the basics and do a “free” branding exercise (worth like $10,000) in class.

Presenter: Jeffrey Fry
Jeffrey Fry – Past “Best Presentation” winner at PCA#19… you may not learn anything, but you will be entertained.

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10 – Minimum. Viable. Product.

This session will focus upon the fundamentals. The most important part of technical entrepreneurship is product. How do you conceive of it? How do you stand out in a market full of competition while only doing the smallest amount possible? Let’s face it: working smarter will allow you to accomplish your goals when limited resources would otherwise prevent you from making any headway at all. This session is inspired by Eric Ries and Gary Keller. It will focus upon planning and execution in early stage product development. What you will learn about: -brainstorming -goal setting -determining what your product is -arriving at the most minimum version of that product -staying motivated through the tough cycle of development and validation -what you need to know to get funded My goal is to bring as much value to this session as possible – see you there!

Presenter: Dylan Daniel
Dylan Daniel has two philosophy degrees and is currently going through the publication process with his first book. He founded Paradigm Automation in 2017 with Bryson Wersonske after doing work for Austin startups. He brings the same rigor and attention to business that he learned studying philosophy.

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11 – How to Build a Brand for Your Product

A good brand can make the difference between success and failure. Your team has worked hard to make your product as good as possible. It would be a shame to sabotage your work with a weak brand. In this session, Thomas Umstattd will share what he has learned the hard way in 10 years of launching products. You will learn Thomas’ four-step process for developing a resonate brand. Spoiler Warning: it has nothing to do with your logo.

Presenter: Thomas Umstattd Jr.
Thomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years old. As a serial entrepreneur, he founded Umstattd Media, his first web design and media company in 2007 while still in college. Thomas currently serves as the CEO of Castle Media Group.

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12 – Leverage Seven Proof Points to Improve the User Experience of Your Product or Service (Slides)

User Experience (UX) begins as soon as a potential user becomes aware of a product or service. The user’s thoughts, attitudes, emotions, and perceptions all contribute to UX before, during, and after use. As more products and services compete for limited time and attention, teams need to deliver compelling user experiences to attract and retain users. The UX Proof Points Workshop helps participants explore UX and learn by doing with exercises using the UX Proof Points model. UX Proof Points are a set of seven moments, or inflection points, that can either make or break the user experience. 1.First Awareness 2.First Touch/Use 3.Purchase 4.Out-of-the-Box 5.Installation/Setup 6.Daily Use 7.Refresh/Recycle These points are opportunities to deliver a compelling user experience that enables your product or service to outperform the competition. This workshop is an invitation for participants (whether individuals or teams) to explore and discuss critical moments that shape the user experience.

Presenter: Daniel Walsh
Daniel Walsh is an entrepreneur, product development coach, & solutions engineer. He is a passionate advocate for Lean, Agile, and system engineering methods with over 20 years of engineering and product development experience. Prior to founding nuCognitive, he was an manager and senior product consultant at Intel. Over the years, he has developed heuristics for successful, sustainable transformations that scale.

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13 – Balancing Business + Usage + Technology: A Holistic Approach To Product Management (Slides)

Developing solutions to customer problems is complex balancing act. Some products fail due to a flawed business model while others are neither desirable nor useful. This workshop invites teams to shift their thinking from developing a product to delivering a holistic solution that balances business, usage, and technology using the Three-Circle Model. -The Business circle represents the economic viewpoint. A solution must be marketable, profitable, affordable. -The Usage circle represents the conceptual viewpoint. A solution must be desirable, usable, useful. -The Technology circle represents the implementation viewpoint. A solution must be manufacturable, functional, consumable These circles can be arranged as a Venn diagram with overlaps for Value, Capability, and Ingredients. The model forms a cohesive and consistent taxonomy that can be used by organizations as the basis of a shared vocabulary, thereby reducing misinterpretations and wasteful communication churn. It can also be used as an architecture for a solution lifecycle.

Presenter: Daniel Walsh
Daniel Walsh is an entrepreneur, product development coach, & solutions engineer. He is a passionate advocate for Lean, Agile, and system engineering methods with over 20 years of engineering and product development experience. Prior to founding nuCognitive, he was an manager and senior product consultant at Intel. Over the years, he has developed heuristics for successful, sustainable transformations that scale.

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14 – 5 PM Lessons from the World’s Largest Private Tech Company

If you are interested in a career in product management, or have recently started, there is a short list of five incredibly important lessons as it relates to the product management role. These are lessons I’ve put together over the course of a few years managing product lines both large and small at the world’s largest private tech company, that have in turn, help me become successful along the way. The goal of this interactive presentation is to bring about some dialogue so that I can understand what you know of the product management role whether you’ve been doing it or not, but also to highlight some of the important lessons I’ve learned and offer you a different perspective that might be able to help you in your current or future PM role.

Presenter: Richard Walls
Richard Walls – A marketing graduate from the McCombs School of Business at The University of Texas at Austin, Richard has spent the majority of his career in tech in various marketing and sales roles. He currently works as a product manager at Dell, managing a portfolio of commercial laptops.

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15 – Real Networking For Business Success

There is more to creating business relationships than a “like”, “link”, “share” or “follow”. While the popular social media tools can make it seem like we have countless friends and business associates, it is real human engagement that leads to opportunity. It takes objective analysis and and evaluation to get back to the basics of establishing connections that will lead to more success in business, sales, and life. It is critical that you establish long-term and meaningful relationships if you want to advance your career and expand opportunities.

Presenter: Thom Singer
Thom Singer has an eclectic background working in sales, marketing and development roles for Fortune 500 Companies, Law Firms, and entrepreneurial ventures. He speaks regularly at business conferences around the United States. He is also the host of the popular “Cool Things Entrepreneurs Do” podcast. On this show he interviews entrepreneurs, solopreneurs, and business leaders from a variety of industries.

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16 – The Paradox of Potential

Business achievement is about striving toward potential. But having “high potential” does not equal high performance. There is a real gap between potential and results and a large percentage of professionals do not feel they are meeting their goals. This interactive presentation and research gets to the heart of achieving more through an individual and company-wide mindset for growth. The “future of work” is about more than telecommuting and stand up desks, but instead about getting everyone in an organization to achieve their potential.

Presenter: Thom Singer
Thom Singer has an eclectic background working in sales, marketing and development roles for Fortune 500 Companies, Law Firms, and entrepreneurial ventures. He speaks regularly at business conferences around the United States. He is also the host of the popular “Cool Things Entrepreneurs Do” podcast. On this show he interviews entrepreneurs, solopreneurs, and business leaders from a variety of industries.

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17 – Supercharge Your Career Through a Powerful Personal Brand (Slides)

7 seconds is all it takes to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This workshop will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next. To learn more, visit: http://bit.ly/pca20boldpmtalks.

Presenter: Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, he accelerates growth by guiding and training product teams, improving processes and deploying tools to make smarter decisions and get better results.

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18 – 7 Principles For Growing High Performing Product Management Organizations (Slides)

In an increasingly competitive market, a steady flow of successful new products is vital for companies that want to survive. Doing this in a consistent manner is a daunting challenge for product-driven organizations. As a result, most companies struggle to create a consistent stream of great products that accumulate wealth so the business can fund its own growth. We will discuss common challenges plaguing product-centric organizations, identify why it is crucial to grow people and processes, and share insights to help you grow high performing product teams. This session will help you understand how to improve your organization’s performance to strengthen your product portfolio and achieve business growth. To learn more, visit: http://bit.ly/pca20boldpmtalks.

Presenter: Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, he accelerates growth by guiding and training product teams, improving processes and deploying best in class tools to make smarter decisions and get better results.

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19 – 3 Tools To Make Smarter Decisions, Get Better Results (Slides)

A company’s ability to balance innovation and risk after becoming successful is the mark of a market leader. In today’s fast changing environment, achieving the right results consistently by managing new product development initiatives and current product support efforts is a daunting challenge for most organizations. The process of risk management is designed to reduce or eliminate the risk of certain kinds of events happening or having an impact on the business. Innovation is about finding new ways of solving a problem that adds value from a customer’s perspective and new revenue streams for a business. Successful product-centric organizations must strike a balance between perfecting what they already know and exploring totally new ideas. Learn how to use three tools to identify viable options to deliver superior customer experiences, reduce cost structures, implement better operational controls, and offer more competitive prices. To learn more, visit: http://bit.ly/pca20boldpmtalks.

Presenter: Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, he accelerates growth by guiding and training product teams, improving processes and deploying best in class tools to make smarter decisions and get better results.

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20 – 9 Things Exceptional Product Leaders Do Differently (Slides)

Over 60% of new products fail. A recent study of almost 9,000 new products that achieved broad distribution at a national retailer revealed that just 40% of them were still sold three years later. Creating profitable products is a daunting challenge for most companies. If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead cross-functional teams. So, how can you gain all of these critical leadership skills when there’s no formal educational path? This session shares nine insights to help you become an exceptional product leader. To learn more, visit: http://bit.ly/pca20boldpmtalks

Presenter: Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. As a consultant, he helps accelerate growth by guiding and training product teams, improving processes and deploying tools to make smarter decisions and get better results.

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21 – I Got Promoted! Now What?? – 5 Keys to Successfully Transition from Team Member to Manager

Ever gone from being a member of the team to the manager of that team? Thinking of promoting one of your outstanding team members to a management role? This workshop addresses the challenges of moving from team member to team leader. Through interactive exercises and discussion, we will explore 5 fundamental shifts a newly promoted manager must make in order to be successful and discuss ways to support new managers in making those shifts.

Presenter: Kathleen Ryner
Kathleen Ryner has over 20 years of experience in software product design, development, management and marketing. She currently leads a team of IT business analysts for Conduent, the world’s largest provider of business process services.

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22 – Attack of the Micro-services and Containers; how Product Owners can be prepared

It sounds like a sci-fi action film: a bunch of microservices living in containers are set loose against Product Owners with blockchains in an event-driven drama. But, it can be quite real – for better or worse. This is NOT technical. We will discuss microservices, containers, event-driven design, containers and serverless computing (and maybe touch on blockchains). This sounds very technical, but we will stay at a safe distance and focus on why they are important for Product Owners to understand. Handled properly, they can positively affect the direction of your product. Left unattended, they can muck up Agile processes and burn precious resources. If you have ever heard these terms, particularly by your developers, be warned. It is only the beginning of an epic!

Presenter: Drew Bixby
Drew Bixby is a Director of Product with 20+ years experience wearing many hats, from finance (former CPA) to entrepreneur (built & sold a company) to developer (self-taught) to Director of Product on large enterprise products. Yet, he is always asking “why” and seeking to learn more.

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23 – 5 things you should start doing next week

What are 5 actions you should start doing next week to be more effective in product management? This is an interactive session to create a list of actionable ideas to improve your product development processes. We will solicit ideas from the participants in addition to the ones brought by the presenter. We will discuss each idea briefly, then cull the list so that everyone walks away with 5 (or more) of the best actionable items for their next week. What can you bring to share? Items you learned from Product Camp Tried & tested techniques you use One key takeaway from book you read (recently or long ago but still resonating) Software tools Something learned from others An actionable task learned from experience What will you take away? You will gain (at least) 5 actionable items to consider doing next week to be more productive.

Presenter: Drew Bixby
Drew Bixby is a Director of Product with 20+ years experience wearing many hats, from finance (former CPA) to entrepreneur (built & sold a company) to developer (self-taught) to Director of Product on large enterprise products. Yet, he is always asking “why” and seeking to learn more.

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24 – When TCO Fails: How Do You Show Total Value of Ownership?

Fear is a great motivator, and Total Cost of Ownership (TCO) plays into some customers’ desire to not lose what they have. In a turbulent market, how do you move past the stodgy business continuity community to appeal to customers who target growth opportunities over savings opportunities? Total Benefit of Ownership (TBO) is TCO’s long-lost sibling – together they make for a complete Total Value of Ownership (TVO) story. Seriously, this TXO stuff has been around for a while. Come see what everyone else is missing!

Presenter: Paul Teich
Paul Teich is a Principal Analyst at TIRIAS Research, where he assesses the technical feasibility and market opportunity of innovative technologies. Paul earned a BS Computer Science from Texas A&M and an MS Technology Commercialization from the University of Texas’ McCombs School. He has 12 US patents and is a senior member of both the ACM and the IEEE.

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25 – Evolve past User Stories to Experiment Driven Development (Slides)

The goal of the Product Owner/ Manager is to ensure we are building the right product. User Stories support Agile delivery, but in today’s world we need to be more focused on Product Discovery over Efficient Delivery. Industry studies show more than half of the features we build are rarely or never used. Wouldn’t you like to know much earlier which features are not going to be valued by your market? In this session we will explore the weaknesses of the current standard Epic/User Story process and discover some new practices to ensure we are building the right features through quick market validation. I will propose a new approach you can try to replace the musty old stale User Story method.

Presenter: David Hawks
David brings his broad experience working with Fortune 50 companies and early-stage startups to challenge organizations to think differently about how they build software. He founded Agile Velocity when he noticed companies ineffectively building innovative software products with a lot of waste. He is a Certified Enterprise Coach, Certified Scrum Trainer, and a Certified Scrum Professional.

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26 – Level Up Your Agile (Or get killed by the zombie army) (Slides)

Today most Agile teams are trying to achieve predictable, fast delivery. While that may keep your zombie competitors at bay, it’s no longer good enough especially in this highly competitive, rapidly changing playing field. It’s not just about Agile team execution anymore. Next Level Agility is about the ability of the entire organizations to quickly adapt to market changes. In this session, David Hawks will share principles and practices that are the future of Agile organizations. Together, he and the audience will reset the bar on how great Agile organizations operate by moving beyond practices like user stories, project plans, stakeholder feedback, continuous integration, and velocity, and towards a new Next Level Agile Manifesto with an emphasis on Discovery over Execution. Identify organizational impediments keeping organizations from leveling up their Agile. Attendees walk away from this session with concrete practices needed in order to support this new way of working.

Presenter: David Hawks
David brings his broad experience working with Fortune 50 companies and early-stage startups to challenge organizations to think differently about how they build software. He founded Agile Velocity when he noticed companies ineffectively building innovative software products with a lot of waste. Hawks is a Certified Enterprise Coach, Certified Scrum Trainer, and Certified Scrum Professional.

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27 – What goes up, must come down. Everything you didn’t want to know about product End of Life.

You may not realize it, but ending products can be just as important as building new ones. Just like tearing down an old building makes room for a new skyscraper, killing old products makes room for newer & better ones. And just like tearing down a building, EOL’ing a product can be dangerous if you don’t know what you’re doing. Come learn about all the things you need to know about end of life and end of support. Discover what you’re doing now that will sabotage you later on. Learn what to tell customers, partners, and your own sales team. And finally, learn how to make more money from a product you no longer support.

Presenter: Trevor Bruner
Product Manager. Husband. Photography enthusiast. Former submariner. Not necessarily in that order.

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28 – Use Agile to Supercharge Your Job Search! (Slides)

Looking for a job can be overwhelming and nerve-racking, but it doesn’t need to be. During this session, we’ll teach you how to make your job quest more manageable, efficient, and less stressful. Using our step-by-step process you’ll build confidence as you accomplish specific goals and make continuous progress forward. The key to supercharging your job search is leveraging Agile principles. Not only will this help you get a job sooner but it will allow you to apply Agile in your new role. We’ll teach you how to work iteratively by breaking down your work, focusing on the most important tasks first, and limiting work in progress. You’ll walk away with templates containing specific directions needed to achieve the next step in your career. Join us to supercharge your job search!

Presenter: Alex McCarthy
lex has worked in product management, software, marketing and sales at companies ranging from early-stage startups to global publicly-traded companies – most recently as VP Product Management at American Innovations. Alex founded Navigate Next to help product leaders to make smarter career advances faster. Alex is also an instructor for General Assembly and co-organizer of ProductTank Austin.

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29 – Managing Safety Requirements for Automotive/Autonomous Systems

Safety requirements for automotive systems like advanced driver assistance and the emerging autonomous vehicle space are quite different from feature requirements from a conventional IT or social media product. This session will cover at a product management level the key issues: – safety goals vs requirements – traceability so nothing falls through the cracks – brief overview of the ISO 26262 standard – the legal and ethical issues for conventional automotive systems – safety technical challenges surrounding the use of deep learning technologies

Presenter: David Hetherington
David Hetherington has several decades of experience in software, hardware, and systems development. In the last 10 years, he has been focusing on model-based systems engineering (MBSE) Currently, he is helping chip makers manage requirements for safety-critical System-on-Chip products.

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30 – What The Block? 3 Marketing Strategies to Build and Grow Blockchain-Based Businesses

If you think one of the largest technology opportunities lies with bitcoin, then you are going to miss the true digital gold rush. The real game changer is not cryptocurrencies but the blockchain technology behind it. There are myriad critical verticals / applications where blockchain technologies will truly shift the paradigm. These products / services are emerging but are not getting the traction they deserve. How does one think about marketing the products and services that will use this complex, collaborative technology? What techniques should product marketers apply to build and grow these blockchain-based businesses? Like the cutting edge of an old samurai sword, this interactive session will explore new twists in marketing that requires applying marketing fundamentals to a nascent, ambiguous but rapidly growing space.

Presenter: C.K. Kumar
C. K. Kumar is a Marketing and Strategy professional who has spent the past 20 years in several technology and marketing roles in startups and large companies. He is passionate about marketing, entrepreneurs and in his spare time, he helps multiple start-ups in their marketing and business strategy. He is currently with the Server Product Marketing at Dell EMC.

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31 – Product pricing considerations (Slides)

Pricing your product correctly is key to product success. Unfortunately most people hate working on pricing because it is risky and tedious. This session will discuss some of the things you should consider when pricing a new product or evaluating the price of an existing product. Check out the draft presentation https://www.slideshare.net/chromeaix/product-product-pricing-considerations

Presenter: Jay Kruemcke
Jay has built an extensive career in product management including using social media for client collaboration, product positioning, driving future product directions, and evangelizing the capabilities and future directions for dozens of enterprise products.

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32 – How Product Management translates to Entrepreneurship

Wondering what’s next in your career? Why not start your own company? In this session, we’ll cover how the work Product Managers do in their careers can set them up to become successful entrepreneurs. Product Managers have an edge on establishing product/market fit, taking an MVP product to market, recruiting early adopters, and building traction and momentum. We’ll also cover some of the missing pieces of the puzzle, and provide some helpful tips and resources for rounding out your skills and experience.

Presenter: Crystal Hansen
Crystal Hansen is founder and CEO of SameWorks, a social impact startup based in Austin, TX. Before SameWorks, Crystal was Director of Product Management at WP Engine. Prior to WP Engine, she worked in Product at Bazaarvoice. Over her career, she has held technical and business roles in industries including Real Estate technology, Finance, Computer Gaming, and Education.

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33 – What do you want to be when you grow up?

At any point in time, SBA research says that 2/3 of the US population thinks about having their own business. Only 6% actually do it. Do you have the 7 traits of successful owners? Take this fun quiz to see. We’ll also talk about the right business option for you: start new, buy into an existing business, buy a franchise, acquire, become an active or passive investor/angel. Share your experiences, too! Takeaway: know more about yourself and identify an entrepreneurial path that fits.

Presenter: Jan Triplett, Ph.D.
Jan Triplett, Ph.D., CEO, Business Success Center & Adjunct Professor, Business & Professional Skills, Mary Baldwin University. She is the co-author of Thinking Big, Staying Small and the founder of the Profit Mover Advisory Teamâ„¢ investors helping build successful business models and opening doors to growth. She is a frequent mentor for SXSW and the creator of Business Owner Bingoâ„¢.

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34 – Drive Product Strategy. Influence Anyone. Guaranteed.

Do you drive product strategy or product marketing strategy in your organization? Learn: • What you need, and • How to create product plans that get fully funded Then watch as every stakeholder is inspired to execute with enthusiasm. The methodology presented will be backed up by real life case studies.

Presenter: Donna Imam
Donna Imam leads Austin based b2b tech firm Inteleaf specializing in emerging technology product research, product planning strategy, product conceptualization, product marketing, and product experience design.

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35 – 5 Lessons from 25 Product Leaders on Austin VOP

I launched Austin VOP (Voice Of Product) to interview product leaders and share their insights to build a stronger product and tech community in Austin. I have 5 lessons to share from 25 product leaders in Austin including Mausam Bhatt of RetailMeNot and Jon Loyens of data.world. Product managers are linchpins in the success of tech companies. My thesis is, that by making the product community stronger, we can help make our tech company ecosystem in Austin thrive. Through these interviews and articles on AustinVOP.com, I hope to encourage collaboration and learning. Come join the conversation and share your thoughts on what helps make product managers successful in Austin.

Presenter: Reza Shirazi
Reza is a passionate product and agile leader. He is a senior product manager for platform and partnerships at AffiniPay. He launched Austin VOP (Voice Of Product) in 2017 to interview product leaders and share their insights to build a stronger product and tech community in Austin.

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36 – Preventing Sexual Harassment in the Workplace

Join social justice advocate Anna Westbrook for an engaging presentation and gentle discussion of manageable action steps that you can take to create a safe and positive workplace for men and women. Sidestep the fear and discomfort associated with traditional prevention workshops and learn to advocate for your community with simplicity, honesty and a good pair of shoes.

Presenter: Anna Westbrook
Anna Westbrook is an educator and entertainer who advocates for social and emotional growth. She graduated from Connecticut College with a degree in Music Composition and an addiction to curriculum development. Her published works include You Can’t Read This Book and I Will Never Stop Coloring. She is currently producing a musical called Isabel & the Runaway Train.

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37 – Improv for Product Managers & Marketers: Thinking on Your Feet! (Slides)

Want to connect better with your customers? Collaborate better with your team? Ace that interview? Improve your public speaking skills (and lose those butterflies)? Become a great leader, manager, and coach? Improv isn’t just about performing on stage and making people laugh–it has real, business-world applicability that can transform your career and put you on the path to success. So…this ProductCamp, take a break from sitting in your chair and reading a bunch of slides: participate in some improv exercises and games that will teach you valuable communication and collaboration principles and skills that will serve you well as your product career progresses. A word of warning though: this is a hands-on workshop, so be prepared to be on your feet, expect the unexpected, and have fun!

Presenter: Kevin Smith
Kevin is a product leader with 20+ years of experience building software and driving innovation at Google, Spredfast, and tech startups . A “growth specialist”, Kevin help startups find and build the right product and then scale. Kevin performed for 3.5 years with That Racket! musical improv troupe and has been on stage in Austin, San Antonio, Houston, and London.

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38 – Why Are You Not Being Found? Try Thinking Like a Recruiter

Does your LinkedIn profile seem like a ghost town? Are you getting very few views on your LinkedIn profile? Are recruiters avoiding you and you are wondering why? It is all about the search methods that recruiters use to find candidates. If you think like a recruiter you can structure your LinkedIn profile such that it is found. We are going to talk about how to optimize your LinkedIn profile so that recruiters and potential customers will find it.

Presenter: Marc Miller
Marc Miller is the founder of Career Pivot, Marc authored the book Repurpose Your Career: A Practical Guide for the 2nd Half of Life published in April 2017. Marc was recently honored to be on the NextAvenue.org list of the top 50 Influencers in Aging for 2017

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39 – Idea to Product Launch Workshop: Actionable Product Launch Strategies for Entrepreneurs

Are you an entrepreneur, a product manager, or anyone that wants to launch a product? Learn and practice the product launch process, from ideation to launch! In this fast paced workshop, we’ll learn about idea validation, product design, building an MVP, marketing strategy, and finally, the launch. With small, interactive group activities, we will conduct a mock product launch and run through each of these steps! The best way to learn is by doing and making mistakes – do it early, and risk free in this workshop!

Presenter: Arooj Sheikh
Arooj is a seasoned entrepreneur and mentor, with 9 years of experience working in, and consulting for startups. She is a business strategy and marketing expert, and is currently working on launching two startups, as well as a business podcast.

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40 – Product Landing Zone

Product and service design teams don’t fail from a lack of ideas, they fail due a lack of focus and execution. A Landing Zone is a clear, common, and cohesive way to document and communicate the definition of success for your team’s product or service. They are a proven technique that all product teams should use that compliment OKRs and KPIs. A Landing Zone is a table that defines a zone or region of success. The rows of the landing zone table contain the subset of attributes that directly and materially define success or failure. The columns of the table contain a range of quantified performance levels for each attribute. This session introduces the concepts, use, and benefits of Landing Zones. Upon completion, you should be able to use Landing Zones for products and services with multi-stakeholders in order to focus efforts on the vital few attributes required for success.

Presenter: Daniel Walsh
Daniel Walsh is an entrepreneur, product development coach, & solutions engineer. He is a passionate advocate for Lean, Agile, and system engineering methods with over 20 years of engineering and product development experience. Prior to founding nuCognitive, he was a manager and senior product consultant at Intel. Over the years, he has developed heuristics for successful, sustainable transformations that last.

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41 – Job searching vs. dating- how similar are they?

Are you searching for a new job in Austin? You may be surprised how similar dating is to interviewing for a job as you search for your next big career adventure. Never heard of ghosting, breadcrumbs, or zombies? Come attend this fun and light hearted presentation and pick up some real world job interview tips that you can directly apply to your next opportunity.

Presenter: Doug Fierro
Doug Fierro has over 20 years experience in the high-tech industry and over 10 years experience in product and marketing roles. He was the first product manager at two locally based start-companies and also worked as a product manager at two companies in the Fortune 500. Mr Fierro was a previous presenter at Product Camp Austin #11.

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42 – Making Better Product Decisions With Cynefin

Every day product leaders have to make important decisions with imperfect data and limited situational awareness. In order to improve their chances for success, leaders need to understand the context and decision environment to take appropriate action. Failing to recognize the nature of the situation at hand results in misinformed decisions with potentially catastrophic consequences. This session will help product leaders learn how to take a situational-based approach toward leading product decisions and solving problems by using the Cynefin Framework. The Cynefin Framework is a conceptual framework used to help people make sense of things, reach decisions, and solve problems. Product leaders can use the framework to select heuristics appropriate for the environment rather than defaulting to a single, one-size-fits-all approach. This session will show several pragmatic examples on how product leaders can apply Cynefin to improve portfolio management, estimation, and risk management.

Presenter: Daniel Walsh
Daniel Walsh is an entrepreneur, product development coach, & solutions engineer. He is a passionate advocate for Lean, Agile, and system engineering methods with over 20 years of engineering and product development experience. Prior to founding nuCognitive, he was a manager and senior product consultant at Intel. Over the years, he has developed heuristics for successful, sustainable transformations that scale.

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43 – Increase Your Conversion Rate With Live Critique

.Your website could be driving more leads and sales. But do you know what to do? Discover the major conversion killers in a brief presentation. Then you can submit your website for a live critique where we’ll apply those principles to your site. You spoke – we listened. Last product camp several folks said “hey, we love the website tear-downs. Can you do more of that?” So, this session will be a short presentation followed by workshopping your websites. Normally, you’d pay thousands of dollars for this advice. You’ve got to love ProductCamp!

Presenter: Craig Andrews
Craig Andrews is the Principal Ally and founder of digital marketing agency allies4me who works with companies who believe their website could drive more leads or sales but don’t haven’t reached their full potential. Increasing qualified leads and sales is the single focus while using multiple methods. Allies4me focuses exclusively on opportunities where they can make triple-digit gains.

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44 – Get it right the first time: How research can speed up your roadmaps and save you budget. (Slides)

You should skip user research. It’s slow, expensive, and it disrupts the product development cycle. Go ahead and make decisions based on your gut, without any insights into how customers behave or how they react to your product design decisions. Dev resources are never constrained — said no one ever. In this talk, you’ll learn how to save your development team time (and frustration) by infusing user research early and often in your product development cycle. We’ll cover the latest tools and techniques which enable research to move faster and be less expensive, and we’ll help you make the case for why your team needs to prioritizing user research.

Presenter: AJ Davis
AJ Davis is a user advocate and product leader. AJ founded Metricrux after watching companies stumble to understand customer behavior. Metricrux combines user research and A/B testing to identify user problems, make focused changes, and help companies grow. Previously, AJ managed experience optimization for Fortune 500 companies at Clearhead, and she established lean UX practices on several teams at Google.

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45 – How Job Search Is Like A One Person Cloud Software Startup

Starting up a Cloud Software Company isn’t easy. It involves long hours and wearing many hats, but searching for jobs to move your Career forward may be even harder and here is why and some tips on overcoming the hurdles. Cloud software startup founders usually have a couple of advantages. First off, usually there is more than one founder and those founders have complimentary skill sets. Second, founders often have capital or even investors, but even if that isn’t the case, they usually have pretty good jobs to pay the bills and cover some expenses while they wait for their big idea to take off. Third and last, enthusiasm and ideas tend to be contagious and founders, can feed off one another, brainstorm and support each other. Job seekers often have little or none of this and little time or energy unless they plan for it.

Presenter: John Rothgeb
John Rothgeb is a native Austinite who has been involved with technology and job hunting for over forty years. Working in software support, marketing, education, sales, customer success, consulting with and for some of the best software product management and marketing professionals in the business he has seen job hunts evolve from pens and legal pads to Indeed.com.

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46 – How to Use Free CRM to Power Your Job Search

I’ve seen seen job searches evolve from pens and legal pads to Indeed.com, but all the improvements since going from the legal pad, pen, Rolodex and phone book to the spreadsheet and copier have been on the corporate side of the equation. Fortunately, for those seeking employment or to promote their careers in the 21st century, some simple, but sophisticated free sales and marketing tools can be put to use to increase the efficiency of the search for job seekers and regular people. In this session, I’ll be showing you how I took the leap from spreadsheets and note pads to CRM so I could take advantage of databases and automation for my job search and increase efficiency and effectiveness.

Presenter: John Rothgeb
John Rothgeb is a native Austinite who has been involved with technology and job hunting for over forty years. Working in software support, marketing, education, sales, customer success, consulting with and for some of the best software product management and marketing professionals in the business he has trained users on complex software on five continents.

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47 – Building High-Quality Relationships for Bigger Impact and Influence

Many of today’s organizations are operating at only a fraction of their productivity potential. Tension and conflict undermine employee engagement, leading a whole host of problems, including product delays and quality issues. This presents a unique opportunity for leaders who can bring people together into alignment toward a common vision. Creating stronger relationships allows you to increase your negotiating power, reduce stress and conflict, and to increase your impact on the organization. Not to mention faster raises and promotions. Learn how to leverage the power of relationships to become a respected leader in your organization and rally your team to success.

Presenter: Joseph Rea
Joseph helps leaders in tech improve the performance and productivity of their teams, without using pressure or force. Drawing upon 10 years’ experience in the semiconductor industry and in-depth training on human potential, he helps leaders get to the root of what’s not working and fix it. He specializes in optimizing team performance and creating highly engaged teams.

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48 – WARNING FROM 2022: or “How I Lost My Product Job To A Robot”

2022. A dark time. Chess grandmasters beg for change on street corners. Data scientists rule supreme. Product managers are forced en masse to tend bar, and product marketers… well, I don’t like to talk about what happens to product marketers. Don’t think it can’t happen to you! Deep learning systems will advance past the impossible barrier into our precious turf: knowledge work with a creative component. But… if you know your future, you can change it! Instead taking your job, what if AI made you superhuman? What if it took on the worst parts of your work and left you with the fun stuff? In this talk, I’ll give an overview of the current landscape in AI, discuss how neural networks grow past their limits, and identify the opportunities—not just to build products for the AI industry, but to augment yourself and remain part of the future.

Presenter: Glen Ford
In 2018, Glen Ford was product manager at Alegion, the leading marketplace for AI training data. Now, he’s been forced to go back to playing trombone for loose change. He’s hungry. He came back in time to grab a bite to eat (and to help you save your job).

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49 – User Personas: How to build them the right way

Personas, when done right, can help you and your team step out of yourselves and align your products to the needs of those who buy and use them. In this workshop, you will learn how to leverage free tools and frameworks to build kick-ass personas that can elevate your game in getting the right products and features to the market. You will also be able to walk out of this session with a solid start on building out your own personas, the new way.

Presenter: Harsha Kalapala
Harsha Kalapala is an experienced consultant, entrepreneur and product marketing leader. He’s currently Director of Product Marketing at Bound where he leads go-to-market strategy and execution. Harsha ran successful product marketing initiatives at various Austin companies such as Spredfast, Civitas Learning, Outbound Engine and WP Engine.

Presenter: Misha Rangel Misha Rangel has spent the last 15+ years in the Austin startup world. She specializes in all things Product Marketing. Misha now runs her own consulting practice, Misha Rangel Consulting, and in her spare time loves working out and playing with her two little boys.

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50 – Marketing A Product with Inbound Techniques And Relarionshib Building With Influencers . Plus Have time to get itdone

– Go over Inbound marketing techniques that work, – Establish and build relationships with influencers in your target market – Have time to execute your marketing strategies by using GTD and Franklin Covey techniques.

Presenter: W. Michael McGrail, Jr
Co-Founder JinchiLearning, Adult Edu. & Edu. Psychology, Digital Marketing, Social Media Marketing, Sales, Infographics, Gamification, & Process Architecture.

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51 – Research and Validation Skills for Product Managers (Slides)

In this presentation, Dan Corbin and Alvin Owusu will discuss the critical first phases of the product development lifestyle. They’ll cover how to conduct market and user research, plus experiments to test your assumptions. You’ll learn about the metrics you’ll need to track, best practices for running tests, and how to mitigate the risks Product Managers encounter when defining their product. As a takeaway, you’ll also receive a comprehensive list of resources and tutorials so you can continue building your research and validation skills.

Presenter: Dan Corbin
Dan is a Sr. Director of Product Management at Return Path. He’s a Certified Scrum Product Owner and Certified Scrum Professional with 20 years of product development experience. He’s also the founder of The Product League meetup, co-organizer of the Agile Austin Product SIG, instructor for Agile Austin U and General Assembly, and a frequent contributor to other local meetups.

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52 – From Product Entrepreneur to Podcast Connoisseur (Slides)

An estimated 67 million people listen to podcasts on a monthly basis in the US alone; 42 million on a weekly basis, on average, for 5+ hours. According to Gary Vee, spoken media is the new frontier for content, and there are many underserved potential audiences. What if we used Product Management tools to come up with solutions in this space? A year ago I committed to develop and launch a podcast on Entrepreneurship. I have since brought this idea into the world, and feel it’s time to share what I learned with the product community in Austin. This session has 2 objectives: (1) how to set up a podcast from scratch, and (2) discuss how to apply Product Management and Marketing strategies and tactics to develop a successful podcast. True to the town hall model, this is an interactive session encouraging open dialogue around ideas and possibilities.

Presenter: Andre Piazza
Andre Piazza is a student of business and a student of life. In developing various Product and Marketing roles, I learned to put people first, build intelligent solutions, and deliver memorable experiences while building strong communities. I’m fascinated by the possibilities in the space and would love to engage with like-minded people. Say hello on Twitter @apiazza or LinkedIn.

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53 – Mastering Pricing in tech: Good, Better and Best

Product Managers are continuously challenged to price their offerings for market success. The objective challenges include gaining clarity around customer value, willingness to pay, costs, and competitive benchmarks across multiple sales channels. Layer on top of that the subjective issues of having to please leaders (including the infamous HIPPO) or to satisfy the demands of customers, partners or cross-functional teams. In this interactive session we’ll discuss: . the key challenges affecting PMs in companies large or small . pricing for success: the 5 key elements to gain clarity when pricing a product . pricing for customer satisfaction: from price list to product presentations that sells . pricing for peace: aligning with leaders, peers, partners and prospects . long-term pricing : how PMs can leverage analytics, market and competitive intel to enhance value This session is based on experiences and best practices collected throughout 10+ years as a PM in tech.

Presenter: Andre Piazza
Andre Piazza is a Product leader in tech. I believe in building intelligent solution, creating memorable experiences for people. This session is the result of the best practices collected throughout my career either by experience, research, or benchmarks. Say hi on LinkedIn or Twitter: @apiazza.

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54 – Coin Operated: How Sales is the Hero we Need, but don’t Deserve

“Those $*&%^@ Sales people! Why are they such a pain-in-the-rear?!” …said every product person, ever. In this session, ProductCamp Austin Founder Paul Young explores why salespeople act they way they do, debunks popular myths about Sales, and shares his experiences working in Sales at Pragmatic Marketing. You will leave with a new perspective on a day-in-the-life of Sales, strategies and tactics you can immediately implement to make your work with Sales more productive, and an argument for why Sales should be your next career move.

Presenter: Paul Young
Paul has built a career spanning companies of all sizes, with executive roles in development marketing, product, and sales. For the past eight years, Paul has served Pragmatic Marketing in roles including Instructor, VP of Products, and Sales. Ten years ago, Paul founded ProductCamp Austin, helping to grow it into the thriving community that you’re experiencing today.

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