Title
Going Mobile? Harnessing Mobile Web, Applications and SMS
Category
Marketing Execution
Format
Town Hall
Description
Before you board the mobile train, it’s best to know where you are going. How are innovative businesses using mobile to engage and support customers? And what should you know before launching a mobile strategy?
Session Leader(s)
Pat Scherer
Partners with businesses to deploy mobile and web-based sites and applications. In the last 6 months, Pat managed mobile web and application projects for 3Seventy, AMF, Playtex, Direct Marketing Association, AT&T, HP and Young America.
