These are the sessions submitted for ProductCamp Austin 7. Sessions submissions is now closed.
You can download a PDF version of all session descriptions here.
Proposed sessions will be voted on by the ProductCamp participants with the most popular sessions getting on the event schedule.
Click on the title below to see the entire proposal. Click here for information about submitting a session proposal. Have a question? Contact the Sessions Chair.
| Category |
Title |
Format |
Session Leader |
| Product Strategy |
Business Dangers & Delights of Daily Deals |
Workshop |
Jan Triplett, Ph.D. |
| To Be or Not To Be ( Free! ) |
Presentation |
C.K. Kumar |
| Creating Value Through Product Innovation |
Presentation |
Hector Del Castillo |
| How to run a collaborative, Agile Roadmapping session with your team(s) |
Workshop |
Jeff Brantley |
| Strategy: Let’s fix it, please! |
Other |
Prabhakar Gopalan |
| The Short-Pitch Proposal |
Workshop |
Laura Faulkner, PhD |
| Beyond Product Management: The Power to Create a Breakthrough |
Presentation |
Don Jarrell |
| Requirements Definitions |
Value Co-Creation: The New Approach to Successful Product Introductions |
Presentation |
Jose Briones |
| Let’s Play Buy a Feature |
Workshop |
Jeff Brantley |
| Personas – A Product Marketer’s Gift to Sales |
Presentation |
Laura Patterson |
| Grr! What’s Up with Software Developers?? |
Town Hall |
Janelle Klein |
| Requirements Estimation: Defend Your Resources! |
Workshop |
Betsy Stockdale |
| Unleashing the Power of Social Media in Your Requirements |
Workshop |
Jeremy Gorr, Lori Witzel |
| Go-to-Market |
Billing as a Source of Product Innovation |
Presentation |
Chris Couch |
| Avoiding Common Entrepreneurial Mistakes |
Presentation |
Kevin Koym |
| Marketing Execution |
The Changing Face of Online Entrepreneurship |
Presentation |
Sheila Scarborough |
| 150 Monkeys in Cyberspace |
Presentation |
Chad Peevy |
| Social Marketing in B2B World: Reality vs. Myth |
Presentation |
Bertrand Hazard |
| Going Mobile? Harnessing Mobile Web, Applications and SMS |
Town Hall |
Pat Scherer |
| Revolutionary Thinking |
Presentation |
Jay Ehret |
| Putting the Relationship Back in Media Relations |
Presentation |
Dara Quackenbush |
| What Marketers can learn from Jimmy Buffet and Lady Gaga |
Presentation |
Elizabeth Quintanilla |
| Product Management Careers |
Salary Negotiation Skills – Leverage Your Worth |
Workshop |
Kate Stewart, PhD |
| Fast Feedback That Really Helps People |
Workshop |
Anna Carroll |
| The Product Manager Pathfinder |
Presentation |
Hector Del Castillo |
| Transitioning From Product Manager to Product Owner |
Town Hall |
Oliver Schmelzle, Walter Bodwell |
| The Product of You |
Town Hall |
Larry McKeogh |
| Opportunity Analysis |
Sizing, Segmenting, and Forecasting Markets |
Town Hall |
Paul Teich |
| Whither the iFairy? Making Products for and Marketing them to the iPhone Market |
Presentation |
Andrew Donoho |
| Henry Ford Was Wrong: What it Takes to Uncover & Identify Compelling Market Needs |
Town Hall |
Tom Evans |
| Product Development |
The Future of Product Management |
Panel Discussion |
Roger Cauvin, John Milburn, Scott Sehlhorst, Paul Young |
| Product Lifecycle Management |
Hassle Mapping Your Way To a Better Product Experience |
Presentation |
Chris Bailey |
