Title: Hidden Customer Touchpoint – It does not stand for Piece of S**T but POS and receipts are your marketing friends
Category: Marketing Execution
Format: Presentation
Description:
Every B2C and B2B company uses receipts/invoices to bill their customers. However, some B2C companies really get it and use their receipts to reach out and touch their customers. We will evaluate different receipts and see which of our favorite B2C companies get it and which ones are way off the mark. Also, we will be talking about loyalty programs. Lastly, we will have an open discussion on how to take our B2C lessons and apply them to B2B scenarios. This is an interactive session and prepare to laugh, cry, and critique your favorite eateries, shopping sites, and other random businesses. Don’t forget your invoice/receipts are a hidden customer touch point and overlooked marketing opportunity!
Session Leader: Elizabeth Quintanilla
Elizabeth is a Business Detective focusing on understanding the customer perspective. She independently consults on a variety of topics, which include social media, product management, marketing. She actively volunteers as a Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce (GAHCC). Also, Elizabeth knows web, SEO, Social Media and an avid glider pilot and scuba diver.
