These are the categories for ProductCamp Austin 6 sessions. Click here for information about submitting a session proposal.
- Opportunity Analysis
(Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems, etc.) - Product Strategy
(Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment, etc) - Requirements Definitions
(MRD, PRD, Elicitation, Personas, Use Cases, Prioritization, UX, etc.) - Product Development
(Agile Processes, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev, etc.) - Go-to-Market
(Product Launch Plans, Product Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel strategy, Sales Enablement, etc.) - Marketing Execution
(Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Mgmt, Marketing Metrics, etc.) - Product Lifecycle Management
(Portfolio Analysis, Crossing the Chasm, Brand Mgmt, End-of-life, Divestment, Customer Retention, Repositioning, etc) - Product Management Careers
(PM 101, Team Management, Interviews, Roles Definitions, Small v. Big Company, PM Tools, etc)
