Product launches require company-wide coordination and collaboration to execute successfully. There are a lot of moving parts - market research, development, positioning, marketing, selling, and ongoing support to name a few. What exactly goes into a great product launch?

The Texas M.S. in Technology Commercialization (MSTC) program at the McCombs School of Business invites you to a live event panel discussion with your peers representing leading technology companies in Austin. Dell, SolarWinds, and Kasasa product owners will each share their go-to secret weapon and what to avoid when launching a product.

WHAT: 8 Things You Need to Know Before a Product Launch
WHEN: Tuesday, July 31, 2018 from 6:00 PM to 8:00 PM
WHERE: Robert B. Rowling Hall, Crum Auditorium @ 300 W. Martin Luther King Jr. Blvd.


Mav Turner, VP Product Management at SolarWinds
Varuni Hjaltason, Strategic Product Line Manager at Dell
Greg Schultz, Product Manager at Kasasa


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