The optimal mobile engagement strategy for your organization is NOT the “strategy-du-jour” featured in some top ten menu your friend tweeted yesterday. It is the intersection of your unique answers to 3 questions we are going to explore in detail if my “Mobile Engagement Strategies in 2012″ presentation is voted in for ProductCamp 8 in [...]

Even when a team of product managers & marketers craft and execute product strategies to perfection, it may not be enough to satisfy the organization’s aggressive growth goals because in too many cases, product level strategies aren’t addressing problems big enough to make a significant impact in the market.  It’s creating an enormous gap between [...]

Complexity science is a scientific discipline that studies the behavior of complex systems. So what does it have to do with product strategy? As you’ll learn in my session, quite a bit. Almost everything we encounter in the world is part of a complex adaptive system (CAS). John Holland, a MacArthur Fellow and professor of [...]

How can you make your products DRAMATICALLY more successful? Is there a process you and your company can implement to ensure success? Learn about the seven phases every product goes through and the related key questions and decisions. By understanding the phases, you can ship products that better meet you customer’s needs, deliver increased revenues [...]

You are a professional marketer in the B2B Technology space. By now, you’ve probably completely refocused all your marketing energy and dollars on the new world of social media. Trade shows are dead and email marketing is so passé. Instead you chat, tweet, IM, like, +1 all day long. #fail. B2B technology purchasing decisions are [...]

Daily Deils can be delightful or dangerous for those who buy them, those who sell them, and those businesses who are just minding their own business. It’s important to know what you are getting into before you decide to participate in an online deal program or even to be an online coupon provider. This information is useful to product managers, sales managers, owners, and those service providers who need to be informed on how to keep their clients out of trouble.

Not every entrepreneur with an online business is a 26-year-old male who is bald, with rimless glasses and a black T-shirt. Some of us are 50 and female….and some of us, like me, started down this entrepreneurial path with zero business experience and little understanding of what things like “bootstrapping” really meant. Yes, we have [...]

Are you using human feedback–a fabulous, free resource that your competitors are probably ignoring too–to make better, faster decisions and more money? Come to this workshop at Product Camp and you will leave way more equipped to use day-to-day 2 minute feedback in your team to everyone’s advantage! Whether you work with partners, contractors outside [...]

Have you met Helen?  You should, because she is your next new customer. What else do we know about Helen that will help the sales team articulate the benefits of why she would buy a product or service from your company? To attract new customers, the sales and delivery teams often rely on marketing to [...]

The world as we once knew it has changed. Much like agriculture moved us from villages to large urban cities, the assembly line revolutionized manufacturing, and airplanes changed how we travel, technology has changed how we interact with one another. But has technology interrupted the social evolutionary process? Like the great advances of our past that we now take advantage of, a new chapter in our history has begun, a chapter I refer to as the birth of the modern marketplace.